Not all domain brokers and brokerages were created equal. Some brokers will use a newsletter to sell a domain name, and others will personally pitch end users via email or phone. Some brokers have significant experience selling specific types of domain names, and others don’t specialize in a vertical. Different brokers charge different commission rates for different sales efforts.
There are many differences between the various brokers and brokerages in the domain industry.
When people have emailed me in the past to ask for advice about working with a domain broker, I’ve generally recommended that they issue a RFP (request for proposal) to their top 3 or 5 brokers and brokerages. The purpose of the RFP is to see how the broker will go about selling a domain name and how much it will cost you if the domain name is sold.
I am looking to sell CallCenters.com, and I am going to take issue an informal RFP to the companies I intend to engage. I want to share the questions I plan to ask, so you can see how I set up a RFP. Feel free to recommend other questions or ask why I am asking something, and I will address it.
1) Have you sold similar domain names, and if so, what names and what were the sales prices?
2) If you are given the exclusive contract, what marketing activities will you undertake in order to sell the domain name (phone calls, press releases, emails, mailing list newsletter, placement on your website…etc)?
3) What is your valuation of this domain name and where would you price it?
4) What is your commission rate and exclusivity period?