When it comes to an online business, everything revolves around the domain name. Think of a bicycle wheel for a moment. All of the spokes radiate from the hub in the center of the wheel. Likewise, the various aspects of running a business start with the domain name as the hub.
Earlier this morning, Rick Schwartz shared some thoughts about how the domain name is the hub for a business:
Everything starts with a #DomainName
Every DREAM starts w/ a Domain Name
Every idea starts w/ a Domain Name
Every Business starts w/ a Domain Name#DomainNames are the center of gravity for all commerce
— Rick Schwartz 👑 The DomainKing® 👑 Since 1995 👑 (@DomainKing) October 21, 2020
The domain name is the epicenter for the business. The company’s website is located on the domain name. The business email utilizes the domain name. The domain name should be a primary aspect of the corporate branding – or the branding should match the domain name in some way. The company’s marketing should ensure customers and prospects know how to find the company online. The domain name should host a resource for employees.
Put simply, an online business revolves around its domain name.
I think it is mission critical for a company to choose the right domain name. The domain name should not cause any friction or become a pain point for the business and its operations. Customers and employees (especially in these work from home times) should easily be able to find the domain name and/or communicate with the business. There should not be lost traffic or misdirected emails sent to other companies – particularly competitors.
When it comes to operating a business online, the domain name is the center of everything. The domain name should ensure a frictionless and painless experience for the company, its customers, its partners and suppliers, and its employees.