SquadHelp introduced a unique optional account feature for customers – “Automatic Pulse Checks.” If the customer has not had any account activity for “an extended period” of time, SquadHelp will reach out to a pre-selected beneficiary to offer account assistance in the event it is needed:
New Feature Alert: Automatic Pulse Checks💓
* Add a Beneficiary to your SH Account
* We’ll proactively reach out to them if we detect no account activity for an extended period
* We’ll assist them with portfolio access, fund transfer & more
— Squadhelp (@squadhelp) April 27, 2021
With one notable exception in Domain Guardians, I don’t think there has been much focus on estate planning services with domain names and domain investors as the primary focus. My guess is that investors and companies that have domain names that are valuable enough to protect upon their demise do so with their own estate planning attorneys. Some people probably don’t think about what will happen to their domain names upon their death.
If an investor dies and hasn’t left an estate plan or business continuity plan with domain names in mind, it is possible the investor’s domain names could simply expire. This offering from SquadHelp could alert an investor’s beneficiary that there are domain names in the late investor’s name that need some level of attention.
Even though SquadHelp doesn’t have control of the domain names to allow access to a beneficiary to manage, this type of reminder would likely get the beneficiary to ask additional questions and take further steps to learn more about these domain names. They could be in touch with the domain registrar and take the necessary steps to get control of the domain names.
A drawback that I can see is that many people enter the domain industry with dollar signs in their eyes. They sign up for various accounts, try their hand at domain investing, and they quietly drop out when things don’t work out. Having a beneficiary notified after a long period of inactivity might end up causing a scare if a beneficiary receives the Pulse Check email notification. I would imagine people who set this up will want to let their beneficiary know about this service in advance.
I would also recommend that people contact their estate planning attorney – or even a domain industry attorney – to discuss how their domain names and/or business fits in with any estate planning that they have done. If investors have not taken their domain names into consideration with their estate planning, now is as good of a time as any to get this handled.