With domain names like Cool.com, Media.com, and Research.com, Future Media Architects (FMA) has one of the most valuable portfolio of generic domain names. I recently visited a FMA-owned domain name, and I was surprised to see an Efty landing page rather than Uniregistry landing page since the company’s domain names have been brokered by Uniregistry for quite some time.
I filled out the inquiry form for the domain name I was inquiring about, and I received a reply from Saw.com co-founder Amanda Waltz. Saw.com is a new domain brokerage that was recently launched by long-time domain industry veterans Jeff Gabriel and Amanda Waltz. Amanda confirmed that the company is now brokering domain names on behalf of FMA.
Amanda let me know that Saw.com is doing more than fielding inbound inquiries on behalf of FMA:
“We are offering fma outbound targeted marketing to companies and VC channels, for an opportunity to purchase these amazing properties. We have a team of talented story building sales experts who are bringing these assets to market in a meaningful way. We expect to do this for other similar portfolios in the coming months as well.”
Having inquired about several FMA-owned domain names over the years, it does not appear that the company’s price expectations have changed much over the prior couple of years. I now know who to ask if I see a startup acquire one of FMA’s domain names.
Story building sales experts?
They probably have to list elsewhere as the names maybe still listed with Uniregistry, as a co-listing, saw maybe got an outsourced lead contract as they are just starting out. Maybe there is an expressed concern to raise more cash out of that portfolio given the shareholder conflict between the brother, and sister, and other drama involved as has been reported. Great portfolio, I doubt Uniregistry would give up that portfolio, as it’s a license to print money, and it keeps it’s brokers busy.
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