I just received an email from Sedo, and I think this tactic is an advantage to listing a name in the Great Domains monthly auction vs. other venues. Here’s the email I received:
Subject: Auction started for [redacted].com
You previously expressed interest in purchasing the domain [redacted].com through Sedo’s marketplace. We would like to inform you that the seller is holding a public auction for the domain.
The auction is live and will end on Dec/13/12 12:00 PM EST.If you are still interested in [redacted].com this might be your last chance to purchase it before someone else! The reserve will be displayed on the auction page once it has been met. The domain will definitely sell once the reserve has been met and the auction closes.
View the current activity [redacted]
For information on domain auctions please visit the FAQ section of our website.
Your Sedo Team
It appears that Sedo automatically sends an email to anyone who previously bid on a domain name when the domain name is sent to auction. This is a great way to reactivate leads who at one time were interested in the name and may have further interest.
I’ve always stressed how important it is to reconnect with people who have inquired about a domain name when you receive a tempting purchase offer. Sedo’s automatic email will likely bring more buyers to the table, especially since the domain owner doesn’t have the contact information for past leads.
Knowing that Sedo does this would make me more inclined to list a name for sale in a Great Domains auction if it had received bids in the past.