Just like professional sports teams allow corporate sponsorships of their stadiums and various elements of the stadium, Lowell.com will have many sections that can be sponsored by businesses in Lowell. By allowing local businesses to sponsor areas of Lowell.com, we are building great unique content while giving added value to visitors of the website.
There are many different areas that can be sponsored. By tailoring this to local business niches, we can generate revenue for Lowell.com while<!–more–> offering valuable brand marketing for the local businesses. These sponsors will be viewed as experts in the area they sponsor, which will help them attract visitors and hopefully convert them to paying customers.
There is more to read about this on the Lowell.com blog, and I hope you will check it out when you get an opportunity.
Lowell Project: Site Sponsorship
Dilemma of Selling a High Value Domain Name
Believe it or not, there are many people who struggle with the thought of selling one of their domain gems because of the difficulty in reinvesting in an equivalent or better name for the sales price. When the owner of a $1 million+ domain name receives an offer, he must evaluate the loss of revenue from the name, other potential offers he would miss out on by selling the name, and the tax implications of selling the name.
Additionally, he must evaluate the current market conditions to determine whether he will be able to smartly reinvest the proceeds from the sale into another domain name that will yield the same or better returns. More often than not,
The Only Good News…
The only good news about the 2008 Super Bowl is that my fraternity brother (Ruben Ortiz) starred in the Taco Bell commercial. Oh… and the Red Sox are still World Series Champions.
Google Using Auto-Fill
Today I noticed that Google appears to be using an auto-fill application in at least one of their foreign landing pages. When you perform a search on Google’s Korean portal, Google offers to help you fill in the remainder of your search for you. This also allows the user to see how many results are listed for each keyword.
Lowell Project: Generating Incremental Revenue
While I expect the enhanced directory listings, homepage advertising, and affiliate deals will generate the majority of revenue for Lowell.com, it is important to think about ways to generate incremental revenue as well. Using a website like Cafe Press to produce various branded items, I can generate revenue and brand awareness. Whether I end up purchasing the majority of the products or if others decide to buy them as well, this is a great opportunity to encourage people to visit Lowell.com.
On my Lowell.com blog today, I discussed the revenue opportunities of creating an online gift shop, and I also discussed the legal ramifications of using the logo I revealed here not too long ago for commercial purposes. Please check out the Lowell.com blog for the full details.
$4 Million Dollar Domain Sale for Moniker
According to a news release today, Moniker recently brokered the sale of adult domain name FreePorn.com for $4 million. This marks the largest domain sale of 2008, and one of the largest domain sales ever. In May of 2007, Porn.com sold for $9 million.