I Appreciate Having a Broker as a Counterparty

I appreciate being able to discuss the sale of a domain name with a domain broker representing a third party. Not only does this give me some insight into who the prospective buyer is, but it also reduces some of the friction in a negotiation.

The best part of working with a broker as a counterparty to a negotiation is the buyer has already been educated. A broker isn’t going to take on a buyer with unrealistic price expectations. The buyer is essentially prequalified to discuss a deal. The buyer may not have the full budget, but there will be much less tire kicking.

There is very little emotion when dealing with a broker. I won’t receive a response to a price request with a “Fuck off then and enjoy a stagnant asset,” like I dealt with last week with an end user prospect. A broker wants to get a deal done for as little as possible, and I want to maximize my deals. Sometimes we can come to terms, and sometimes we can’t, but there’s hardly ever any emotion displayed.

Domain brokers are very familiar with different deal structures. Perhaps the broker is more incentivized to do an all cash deal, but a broker that truly represents the interests of his clients will likely be willing to work out something more creative. Educating buyers about these types of deals – like standard or escalating lease to own deals can be helpful in finding common ground.

One of the more frustrating aspects of a deal is handling escrow and the domain transfer. Sometimes, this goes off without a hitch, but other times it’s a real obstacle. Not having to deal with a buyer directly makes this a much smoother deal.

Finally, it can be helpful in my own negotiations to see what a professional broker says to me. Perhaps they will make a good point I never considered or use a tactic I haven’t used, which will aid me in a future acquisition or sale negotiation.

A broker approaching me on behalf of a client tells me the buyer is somewhat vetted, has a decent budget, and the negotiation will have fewer landmines. In fact, I sometimes recommend that a prospect connects with a domain broker after he or she reaches out to me to buy a domain name.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

10 COMMENTS

  1. “I won’t receive a response to a price request with a “Fuck off then and enjoy a stagnant asset,” like I dealt with last week with an end user prospect.”

    Was this comment made via an outbound or inbound inquiry?
    Hard to imagine a buyer approaching you, then make such a rude and juvenile comment.

      • Unbelievable.

        With outbound, I’ve definitely received those sort of snarky and rude comments. Usually, the buyer is upset because I won’t accept their low ball offer.

        I had a CEO of a startup block me after several weeks of negotiations. He had raised $4.1M round a year ago. He was angry when I refused his price.

        I take comfort in knowing I own the dotcom.

  2. I received a similar comment from a biz owner seeking to buy my one word .AI domain which would be a major upgrade over try_.com.

    The company has 5 million in funding

    The founder replied to my counter with:
    “Fuck that. I can get the .com for that fucking price.”

    But he can’t.

    The .com is priced at 2 million USD, and his offer for my one word .AI was 10 K. This keyword is taken in over 300 extensions,

  3. And I was willing to throw in

    __ai.com

    But this is an entrepreneur who believes he can acquire a premium .com for under 40 K USD — a .com taken in over 300 extensions

  4. I had 3 offers on Sedo today for 3 different domains, and all coming from the same country

    I accepted all, without countering

    Let’s see if the buyer(s) is/are for real… I have doubts

    If anyone tells you making bank with domain investing is easy, you know this person is delusional.

    Takes major work and monies just acquiring great domains.
    Then listing.
    Offers.
    Qualifying.
    Negotiating.
    Then getting paid

    None easy

    • Anyone who believes domain investing is either lying, delusional, or started in the 1990s.

      Patience is the most under-rated trait needed to win in domain investing.
      I’m astonished by the highs and lows of domaining.

      Its so easy to have a good month, quarter, or year then have a month or quarter drought.

      Nothing easy about domaining.

      • Domain investing is super easy for me….it is how you look at it.
        I am making so much money in this BS stress free hobby and travel all over the world–1st class–thanks to Domains
        I am on the beaches in Nha Trang and on my way to Da Nang.
        I even hand reg NhaTrangRestaurants.com, DaNangRestaurants.com and even SaigonRestaurants.com ….and my team is building a AI listing of restaurants.
        If you all are feeling stress and the damn cold- please listen to the
        BS song—it is #1 on the music billboard.
        https://bullshitwebsites.com/bullshitwebsites-song/

        Go read BullShitWebsites.com mantra!!

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