According to an article in Business Week, Fave.com is apparently “held by a cybersquatter.” On the second page of staff writer Kerry Miller’s article, “Does Success Hinge on a Domain Name“, the author states:
“And while the naming process is typically most fraught for Web-based businesses that consider their Web addresses central to their branding, domain-name availability is becoming a key consideration for other new businesses, too. Jon and Jeff Seymour found that Persona, their first-choice name for their localized Web browser, was already trademarked. Their second choice, Fave, wasn’t
Well Said. I think it is interesting how they have not done their homework but clearly wants to term this cybersquatting.