In a blog post published this morning, Efty announced its Efty Pay platform was launched today. The domain sales payment platform is launching in gradual steps, and the platform is now available for Efty subscribers to test drive with imported leads closing at a 3.5% introductory commission rate.
In its introductory blog post, Efty also shared the roadmap it intends to use in becoming a full-fledged transactional platform. In the future, domain name sellers will be able to list their domain names on Efty landers, and buyers will be able to purchase the domain name without leaving the Efty ecosystem. They will be able to list their domain names for sale in multiple currencies, be able to negotiate with buyers through the platform, and offer different payment plan options.
My read is that Efty intends to create an independent platform for domain investors who want to transact at a lower cost. As an investor, it is frustrating to have my domain names drive their own leads, but I still must pay a high commission rate. In looking at the Efty Pay roadmap, it appears similar in nature to what Dan.com offered prior to being acquired by GoDaddy.
There was no timeline shared by Efty, but it’s good to see this upstart launch for Efty subscribers.
