I use DomainTools daily for Whois lookups and for historical Whois searches to find domain owners. In November of 2013, the DomainTools website saw a significant redesign, and in January of this year, the company redesigned its Whois history tool.
This evening, DomainTools sent an email to its members announcing “a major overhaul of the Whois results page.” I received the email just a few moments ago, and I haven’t had a chance to go through the changes yet. I use DomainTools many times a day, and I am sure this is going to take some time to get accustomed to the new website.
Because there are many people in the business who use DomainTools but may not have a membership, I am taking the liberty to share the email content with you so you can see what has changed. If you have any feedback for the DomainTools team, you are welcome to share it here or directly with the company.
DomainTools Redesign Announcement:
Even the most beautiful historic buildings at some point need a renovation to fortify existing infrastructure, bring it up to date in modern features and clean up some aging wall dressing. The #1 Whois service is undergoing just such a renovation. We have just released a major overhaul of the Whois results page to make it cleaner, faster, easier to navigate, more efficient and leveraging a more modern design.
Check it out: whois.domaintools.com
We had a few goals in this project:
- To make it easier to find the most valuable and most used information. So we brought that data higher on the page and flattened our results by removing tabs.
- To make it easier to access our deeper investigation tools. So we made a “tools” section as well as easy-to-locate action links on relevant data points.
- To make it faster. We decreased load time by removing old code and some elements that were slowing us down.
- To make it cleaner and more modern. So we used modern design principles to highlight the most valuable aspects and remove design elements that were distracting.
For details on the changes and how to get the most out of the new features, read the User Guide.
The design and data structure includes input from users from our support pages, email and social media and we tested prototypes with a number of subscribers. We hope you find it more efficient and visually pleasing. Many of our users use the Whois page as a starting point for deeper investigations leveraging our Reverse Products (Reverse Whois, IP, Name Server & Mail Server) and our Whois History. We’ve consolidated these options into the upper right where you can quickly pivot an investigation into any of these areas.
We understand that for long-time users any change represents a change in habits. We hope that in a short amount of time you come to appreciate the new design and the efficiency gains it aims to provide. If, after you’ve tried it, you have suggestions on how we can improve it, we’re always listening at email@example.com.