These days, it seems that a lot of people are out of work and looking for jobs, no matter where you live or in what the profession. On my geodomain names, I have been using Simply Hired’s Jobamatic platform for quite some time, and it is earning a couple hundred dollars a month in incremental revenue.

Take a look at http://jobs.lowell.com for example. There are job listings all over the Greater Lowell area, and I earn revenue when someone clicks on a job listing, and I earn even more revenue when someone posts a job listing (which doesn’t happen as much as I wish).

As you can see, the landing page integrates well within my website. My developer used the CSS and design from my site and plugged it into the back end of Jobamatic, so it fits nearly seamlessly. The one thing I couldn’t do is have a rotating banner on the Job board because it wouldn’t let me install an ad rotator, but that’s not such a big deal to me. I was also able to create a subdomain (jobs) and use a CNAME record so the url looks like you’re still on Lowell.com, when in fact, you’re on the Jobamatic site.

On the homepage of Lowell.com, I also added a widget that shows several job listings in the area, and when people click on those, I get paid, too. I think this is key with the economy in the tank because people are looking for work, and I am giving them work opportunities – it’s a win/win situation.

Because of the benefit to site visitors and financial benefit, I am looking at integrating Jobamatic into my non-geodomain names as well. For example, I am going to do it on DogWalker.com pretty soon, since there seem to be a lot of people looking for dog walking jobs.

If you haven’t checked out Jobamatic, you might want to do it, especially with the economy in the crapper.

This is not a paid post (I don’t do paid posts) nor is there any affiliate link.

Let’s put the marketing of DomainQuestions.com aside for a second. Like I’ve shared with my other web development projects, I want to give you a behind the scenes look at DomainQuestions.com to help you with your own projects.

The reason I felt that a site like this is needed is because of the amount of questions I get on a daily and weekly basis related to domain names. Most people aren’t domain investors and their questions can be answered in a number of ways. I felt that I could help more than just the one person asking the question, but others who might be looking for the same answer. I also hope that friends and colleagues in the business will contribute knowledge as well.

In terms of monetization, I have gone direct to the advertisers in lieu of affiliate banners or Adsense. I will be committing my time to answering questions, and the site’s traffic will grow. As a result, advertising on the site is not expensive now and it should be a very good bargain a few months from now, especially for those companies who lock in longer term deals at today’s rates.

I chose to build DomainQuestions.com on a different website than my blog for a couple of reasons.

I want others to answer questions, and I felt that people might be reluctant to do so on my blog. I didn’t want people to feel that this was an extension of Elliot’s Blog, which although it’s a domain blog, is a personal blog. I felt that the branding of the site gives it more of a community feel than my blog might give.

Secondly, from a business perspective, it’s better to have it on its own website. If I decide that I don’t have the time to run the site in a couple of years, it’s more saleable than my blog. I think my blog’s value is tied in with my personal association with it, and while the content may be valuable to someone, Elliot’s Blog isn’t Elliot’s Blog if Joe Shmoe is running it. DomainQuestions.com could be managed by other domain experts and will still be a community site with many different perspectives.

I chose to advertise on domain blogs because I believe they are a very cost effective way to reach my target audience. Not only will I want other domain investors who read the blogs to answer questions, but it would be great if some of the blog owners refer questions they can’t or don’t want to answer to DomainQuestions.com. The more domain knowledge that contributes to the site, the more beneficial it is to the people seeking answers.

You know me well enough to know that I am generally happy to answer questions and respond to most comments, so feel free to do so. If you’re wondering how it was built or the platform, you can check out a question that was asked.

The father of one of my best friends was featured in a newspaper article this morning about being a state powerbroker. A couple of years ago at a dinner, I told him he  should own his exact match domain name, so I bought it on his behalf and forwarded it to his attorney profile at Fox Rothschild, one of the nation’s best known law firms.

After reading today’s article, I wanted to make sure that his domain name was still forwarding correctly, and I was perplexed (and slightly embarrassed) when I saw that the domain name forwarded to an error page.  The domain name had previously resolved to his profile, but that was no longer the case this morning.

I did some checking, and it turns out that at some point in time Fox Rothschild stopped redirecting its WWW traffic to the website. Instead of a redirect if visitors forgot the www or if someone linked to the site sans www, all traffic that doesn’t have www goes to an error page that says “The page cannot be displayed Explanation: There is a problem with the page you are trying to reach and it cannot be displayed.”

This is a common error for webmasters, and it’s something we all need to think about when developing our websites. I already added the www to the domain forward, so his domain name resolves correctly now.  Hopefully someone from Fox Rothschild will fix this error ASAP. Time to check on your websites to make sure you’ve got it covered.

Most domain investors have contemplated development at one point or another. Some people move forward with development projects and others opt to simply be a domain investor instead of trying their luck at development.  Here are a few things to consider:

1) Cost of development and  maintenance. Programming, security updates, and design work can be expensive. Weigh these costs against the realistic  profitability  expectation to see if it’s worth it.

2) Time commitment. Many websites aren’t (or shouldn’t be) “set it and forget it.” Think about how much time it will take to update the site (content, upgrades, inventory…etc) and determine if you’ll be able to commit that amount of time.

3) Advertising, marketing, and SEO budget. Even if you have a great website on a category defining domain name, you will still need to spend money advertising your new site and doing SEO work to get traffic. Think about whether you’ll be able to afford to do this – either with your own time or funds.

4) Add value to the domain name. If you develop the domain name, is it likely going to make an impact in search rankings? Will a potential buyer just scrap your website upon domain acquisition? It’s likely that your development won’t hurt the domain name, but if it doesn’t really enhance its value by more than you’re paying to develop it, you might want to reconsider.

5) Interesting topic. If the development topic isn’t of interest to you and you have no interest in learning more about it or dedicating time to it, you might want to pass. It’s not fun to have to research a topic you have no interest in … like tropical birds in my case.

There are a lot of considerations to make before devoting your time and your money to building a website. Sometimes we see huge sales like Diapers.com / Soap.com and we think we can easily take a big domain name, build it out, and sell it for a great ROI. The truth is that most of us won’t be able to do it.

Think about these things before you throw your good money after “bad.”