In a tweet this morning, Sedo domain broker Dave Evanson announced that the company has brokered the sale of DJI.com for $300,000. The former owner appears to be an individual from Miami Beach who had parked the domain name at Sedo. I don’t know if Sedo made an outreach to try and sell the domain name on behalf of the owner or if they negotiated via the Sedo landing page. I looked through my Gmail history, and I don’t see any mention of this domain name being brokered publicly before.
The new registrant appears to be a Chinese company called Dajiang Innovation Technology, Inc. They currently use DJI-Innovations.com for its website, and throughout the website, the company refers to itself as simply DJI. This domain name is certainly a nice upgrade.
The sale price of $300,000 is pretty remarkable for this domain name. On the face of it, I don’t see that much value, but of course a domain owner can only get that much money if he or she asks for it. From my experience, a very high asking price is usually a deal killer, but clearly the buyer wanted (or perhaps needed) this domain name enough to justify the purchase price.
Congratulations to all parties on this deal.
This morning, Sedo announced that the company launched a Chinese website. The new website can be found at Sedo.cn. From what I understand, the domain name aftermarket in China is very strong, so launching a new website on the Sedo.cn domain name seems to be a good move.