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Minds & Machines: “Dot Com is Dead”

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Screen Shot 2013-12-08 at 7.18.44 PMI thought you might find this provocative Facebook sponsored advertisement from Minds & Machines to be interesting, and perhaps even humorous. As you can see, the headline says “Dot Com is Dead” and the text below it reads “Long live the new Top Level Domains.”

Clicking the link takes you directly to the Minds & Machines website, where you can reserve gTLD domain names in the .best, .casa, .ceo, .cooking and .horse extensions.

It certainly seems to be wishful thinking on the part of Minds & Machines, and Ron Jackson’s weekly domain name sales report on DNJournal would seem to indicate otherwise.

I’d love to ask Minds & Machines CEO Antony Van Couvering if he really thinks “.com is dead” or if he was just trying to drive traffic with a suggestive headline.

There Will Be Fewer New gTLD Defensive Registrations

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In  Andrew’s opinion  (and I agree with the domain investor aspect), “if a new TLD operator wants to come anywhere close to the number of registrations that .mobi, .me, .xxx, and any other recently ‘launched’ TLD have, they’re going to need to count on both domainers and defensive registrations.”  I happen to disagree with Andrew regarding defensive registrations.

Before .XXX domain names were made available to consumers, many domain registrars sent “warning” emails to clients to recommend that they defensively reserve / register .XXX domain names so that others couldn’t use them maliciously. Because of the potential embarrassment associated with a brand .XXX domain name, many companies and people secured .XXX domain names to “protect” their brand. I don’t see the same

Poll: Have You Pre-Registered New gTLDs?

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I am curious whether you’ve pre-registered, pre-reserved, or registered any new gTLD domain names. I agree with Andrew that new gTLD registries are going to rely upon domain investor (and even non-domain investor) speculation to pad their numbers. I shared that I have not done any pre-registering, and Mike Berkens announced his first new gTLD registrations.

If I was a betting person (which I am), I would guess that I will end up buying at least a few new gTLD domain names, although I will be sure that I am getting something saleable, something with a fixed and known renewal fee, and something that I feel is at a fair price. I don’t have any idea what I’d buy, but I am just being honest about not being opposed to speculating.

As of right now, have you pre-registered or purchased any new gTLD domain names? Please vote in the poll below. Also, feel free to let other people know how your opinion has changed (if it has) over time.


Hopeful New gTLD Investors May Miss The Boat

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Judging by comments I’ve read on my blog and elsewhere, I believe there are many people who are hoping the new gTLD domain names will usher in another “gold rush” in the domain name space, and there will be many great new opportunities to hand register valuable domain names. Sadly, for the most part, I don’t think this is going to happen, despite the fact that I do think we will eventually see some new extensions take off quite successfully.

I believe there are many people who are excited about registering new gTLD domain names once they become available. They believe there will be hundreds of millions of keyword domain names  available to purchase, and this is a great opportunity considering the difficulty in registering a valuable .com domain name today.

Based on what I’ve been reading

Exclusive: GoDaddy Shares New gTLD Trend Report

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When it comes to the new domain names, GoDaddy is probably going to play one of the greatest roles in consumer adoption. GoDaddy is the largest domain name registrar, and as a result, the company will present the new gTLD domain names to millions of consumers. I believe the company’s marketing efforts will be critical to consumer awareness, and there’s a lot of money at stake.

Earlier this month, GoDaddy opened pre-registrations on four domain extensions: .Build, .Luxury, .Uno, and .Menu. Prices to pre-register domain names ranged from $40 to $1,200 (price is refundable less the application fee if name isn’t secured). Shortly after the company began offering pre-registrations, I reached out to ask if the company would share some trends and perhaps some information about the number of pre-registrations.

Last night, I received an email from GoDaddy with some trends the company is seeing. Here are some of these trends:

Donuts’ First New gTLD Sunrise Begins

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Donuts is one of the largest new gTLD applicants, and this morning, the sunrise period for seven of its new gTLD extensions has opened. Beginning today, trademark owners are able to register domain names that match their trademark(s) at a domain registrar like 101 Domain  (visit their website for pricing and other important details).

According to the Donuts website, the following new gTLDs began their sunrise period today, November 26:

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