One of the things I believe may help make the new gTLD domain names more appealing to small businesses is if there are special products or services associated with the TLD that can only be used in conjunction with a particular TLD. Rightside, through a proprietary (yet to be named) platform, will be offering One.Menu, a product targeting restaurants who want to operate websites on .Menu domain names that allow people to easily see dining menus no matter what browser they are using.
Many restaurants have trouble displaying their menus on their website without having to use pdf files. The One.Menu product will allow restaurants to create customer friendly websites with an easy to use website editing tool. There are many designs that restaurants can choose from, and it looks like it will be easy to add products, descriptions, pricing, and photos. The product will be especially helpful for restaurants to create mobile-friendly menus and menus that can be viewed on phones, desktop computers, tablets, and other devices.
Although Rightside is