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.Club Outfits a Bus in Vancouver

Elliot Silver
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12

 

According to this tweet made by the .Club Registry, there is at least one bus driving around Vancouver with .Club branding. This might not be the most targeted form of advertising, but it’s pretty clever.

One problem with this advertisement that can easily be resolved is the url that is being promoted on the side of the bus: YourName.Club. If someone visits the url, it does not resolve. I understand it’s being used as a way to illustrate that someone can buy their own name in the .Club extension, but I think that the url should either be forwarded to the main .Club Registry website, or better yet, have a secondary website built. Fortunately, the Registry controls that domain name, so it shouldn’t be difficult to do.

If you see other creative advertising being done by a new gTLD registry, let me know. I think making consumers aware of the new gTLD domain name opportunities will be the key to adoption, and this type of advertising is a unique way to accomplish that.

Safari Won’t Directly Navigate to New gTLD Websites [Updated]

Elliot Silver
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5

Let’s say you want to visit a website built on one of the new gTLD domain names from your iPhone. If you type that domain name into your browser bar using Safari, the default Internet browser for the iPhone, you’ll be taken to a Google search page instead of the website you intended to visit. [Update: This only happens if you don’t have the newest version of Safari.]

According to a thread in the Apple Support Community  started on April 10th as well as some personal testing, Safari doesn’t seem to be recognizing the new gTLD domain names as being valid urls yet. Other browsers don’t seem to have an issue with this, and it is unclear why this remains an issue, similar to the issue related to Skype not recognizing new gTLD domain names.

In order to visit a new gTLD website using Safari on the iPhone, you must do one of two things:

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DNS: “We May Have the Perfect Alternative For You”

Elliot Silver
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17

dotlink-imgThis afternoon, I received an email from DomainNameSales.com that said, “We may have the perfect alternative  for you to [Redacted].com.” The brief email continues, “Many great names, including those ending in .LINK, are available now!” Frank Schilling’s Uniregistry operates the .Link domain registry, and the company began selling .Link domain names today. It is one of the first “generic” new gTLD domain extensions that has been introduced.

The redacted domain name was one that I had inquired about back in 2006 directly to the owner. The owner of the domain name had entered my email into the DNS offer management system, and when a DNS broker followed up last year, I expressed surprise about receiving the inquiry. As a result, my lead was sent to the dismiss folder because I was obviously not going to move forward to purchase this domain name.

I believe I received today’s email because the owner of the domain name signed up for the Uniregistry affiliate program and my lead was considered a dead lead. As sort of a last ditch effort to make money from the dismissed lead, I was emailed about the opportunity to buy the keyword .Link domain name, which is not currently registered.

I think this tactic is pretty clever.

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Frank Schilling & Antony Van Couvering to Host gTLD Event

Elliot Silver
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9

 

Frank Schilling of Uniregistry and Antony Van Couvering of Minds and Machines will be co-hosting an event focusing on new gTLD domain names. The event is called Silicon Beach TLD Fest, and it will be held on April 21, 2014 at 6pm at the Annenberg Community Beach House in Santa Monica, California.

Here is how the event is being billed according to the event website:

“Over 500,000 new domains have already been registered in 70+ new Top Level Extensions including .berlin, .photography, and .sexy. Meet two of the leading companies in this new space, MINDS + MACHINES and UNIREGISTRY.

Learn what the new TLD revolution means for your startup – and how you can make money in this exciting new space. Legendary domainer Frank Schilling will share his personal perspective.”

The event is

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Is Skype Not Recognizing New gTLDs Yet?

Elliot Silver
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5

Screen Shot 2014-04-11 at 4.02.14 PM

I saw an interesting post on the Skype community message board that I want to share with you. Apparently Skype is not yet recognizing gTLD domain names that are sent amongst users via instant message.

According to this merged post  on the Skype message board that was started over a month ago and has a few comments:

“When a gTLD, such as “http://test.repair/” is linked in Skype, the link does not display as a link and others cannot click it.

To reproduce:
Try to send a message with “http://test.repair/” in it.”

I tested this using one of my new gTLD domain names, and it appears that the commenters are correct. I typed both g.holdings as well as the http version, http://g.holdings, and there was no hyperlink created. For comparison purposes, I tested this in Twitter, and a hyperlink was created for g.holdings right away.

Since the gTLD domain names have been available for quite some time already, and there are over 400,000 new domain names registered, I hope that Skype looks into this issue and rectifies it. Interestingly, as you can see from the messages in the Skype community thread, the Skype message board recognizes new gTLDs as valid urls, but it seems that the instant message aspect of Skype does not.

Jeff Sass DomainFest Keynote Speech

Elliot Silver
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9

The .Club Registry posted the keynote speech given by Jeff Sass at DomainFest. Sass is the Chief Marketing Officer for the .Club Registry, and the topic of his keynote was “Why Brands are the Key to Your gTLD Success.” For those of you who couldn’t attend the conference, I thought you might find this interesting, especially if you are interested in marketing.

In case you are wondering, it does not come off as a sales pitch, and I found it to be interesting. At the very least, it gives you some insight from someone who is very active in the new gTLD domain name space. If you have any follow up questions after watching the keynote, I will try to get in touch with Mr. Sass and ask him to respond.

I am still hoping the Gary Vaynerchuk keynote is uploaded, and if I find it, I will share it with you.

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