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GoDaddy

GoDaddy is a privately owned, Internet-based company that provides a variety of services including domain name registration, web hosting and e-business software sales. The company, which is headquartered in Scottsdale, Arizona, was founded by Bob Parsons. Parsons previously owned a financial services software company, which he sold in the mid-1990s upon retirement. He came out of retirement in 1997 to form Jomax Technologies, the predecessor to GoDaddy.

Since it’s inception, GoDaddy has risen to become the largest domain registrar in the world, with tens of million of domains registered to its clients. The company ranks as the world’s largest ICANN-accredited registrar; it’s approximately four times larger than its nearest competition. Recent corporate acquisitions include Outright, Locu, Afternic, and Media Temple.

GoDaddy has redefined Internet hosting services, and it has been the recipient of numerous industry awards and accolades. Among these awards are the 2001 Arizona BBB award for Business Ethics and the 2011 SC Magazine award for Best Security Team. In 2011, it ranked number four in the Phoenix Business Magazine list of “Best Places to Work in the Valley” and it made the 2012 Forbes list of “Best 100 Companies to Work For.”

Known for its sometimes controversial commercials and interesting spokespersons, GoDaddy also sponsors a number of charitable causes in support of domestic violence and child abuse awareness, and sports events, including NASCAR and the Super Bowl. In 2013, the company shifted its advertising strategy to focus more on small to medium sized business owners (SMB). Reflecting this change, its commercials and advertising materials shifted from “sexy” to smart.

CEO: Namecheap “Most Likely” to Exit Afternic Network

I don’t always check where my Afternic-sold domain names are transferred post-sale, but I have noticed quite a few transfer to Namecheap. This is because Namecheap is a part of Afternic’s network, and Afternic-listed domain names show up in the Namecheap registration search path.

This may not be the case for much longer, according to Namecheap CEO Richard Kirkendall. In a reply to a conversation on X, Richard indicated that Namecheap will “most likely” exit the Afternic network, eliminating a very large source of buyer leads:

Would You Like to See Private Auctions on GoDaddy Auctions?

I just received an email from my Account Manager at GoDaddy announcing a new round of private auctions featuring GoDaddy-owned inventory. At the end of 2023, the company also auctioned hundreds of its own domain names, including two that I won – Posto.com and DogSitter.com.

While the fact that GoDaddy is running another auction with its own inventory is somewhat notable, something in the email caught my attention:

“GoDaddy is continuing the momentum by hosting another auction event to gather more feedback from investors before potentially opening the doors to other domain sellers.”

The bold emphasis was added by me.

2 Major LTO Changes at Afternic


Afternic recently introduced the lease to own (LTO) purchase model for domain names bought via GoDaddy. Domain names listed for sale via Afternic with LTO enabled have been shown to US-based buyers with the LTO options next to the BIN price.

This morning, the company announced two changes to its LTO offering that should benefit sellers:

My Thought Process on Afternic vs. Dan.com

I list nearly all of my inventory quality domain names with BIN prices on Dan.com and/or Afternic. The majority of these domain names utilize the Dan.com BIN landing page. I want to share my thought process behind why I choose the Dan.com landing page and why I prefer to list names separately on both platforms.

When I list a domain name for sale on Dan.com with a BIN price, it syndicates to GoDaddy and its sales network. A prospective buyer searching for a domain name on GoDaddy’s website – or a partner like Namecheap – will see my domain name sale listing whether it is listed on Dan.com or Afternic.

If the domain name is not listed directly on Afternic with the LTO option enabled, the prospective buyer won’t have the option to buy it with a payment plan even if that option is available via the Dan.com landing page.

Here’s how the registration path looks without LTO enabled at Afternic:

GoDaddy Verification an Unnecessary Speed Bump

I won a domain name at GoDaddy Auctions on April 18, and it was delivered to my GoDaddy account this morning at around 4am. A few hours later, I went into my GoDaddy account, changed the nameservers to point to Afternic, and attempted to add it to my Afternic account so I could list it for sale.

For some reason, the domain name couldn’t be added to my account without verification via the addition of a third nameserver. The error message can be seen here for those who aren’t aware of what it looks like:

Nissan Going after Nissan.ai

Nissan is an automaker that uses NissanUSA.com for its website here in the US. The reason it uses an off-brand domain name is because it lost a very long legal battle to try and wrest control of Nissan.com. That domain name had long been owned by a man named Uzi Nissan, who had it for his business. You can read about the legal battle on Wikipedia. Mr. Nissan passed away in 2022.

It looks like Nissan is now trying to take control of another Nissan domain name. This time, the company has its sights set on Nissan.ai, and it is using the UDRP process. As you know, .AI is the ccTLD extension for the country of Anguilla, and it has become popular with the advancements in artificial intelligence and the venture funding devoted to AI-related companies.

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