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Video: GoDaddy CEO on Yahoo Finance

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GoDaddy CEO Aman Bhutani made a live appearance this morning on Yahoo Finance to discuss how small businesses are impacted by the COVID-19 coronavirus pandemic and what that means for GoDaddy’s operations. Aman did not mention domain names in this morning’s discussion, but he did discuss how “micro businesses” with 500 or fewer employees are coping with the pandemic and associated economic fall-out.

In its Investor Day presentation on April 2nd, GoDaddy commented about the impact and potential impact COVID-19 will have on the secondary aftermarket where many domain investors sell their domain names (along with GoDaddy’s NameFind portfolio company). The company cautioned that “higher price point offerings / more likely to see greater demand impact in a recession.”

Uniregistry: No Major Changes After GoDaddy Deal

GoDaddy acquired Uniregistry, but for Uniregistry customers who like the company’s user interface, platform, and tools, there will not be an visible changes to the user experience. Nobody has to transfer domain names to GoDaddy, nor do customers need to list domain names for sale on Afternic/GoDaddy or use GoDaddy’s platform. The only reported changes that are coming are contractual changes that Uniregistry emailed customers about a week ago.

GoDaddy’s Paul Nicks addressed this in a tweet last week:

GoDaddy Job: Director of Product Marketing, Domains & Naming

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I want to share a job opportunity that might be of interest to someone with experience within the domain industry. GoDaddy is looking to fill the role of Director of Product Marketing, Domains & Naming. The job will be based out of the company’s Sunnyvale, California office, although I presume the person will be able to work from for the time being. I saw the job opening listed on LinkedIn.

Here’s a brief description of the job:

GoDaddy Registry: GoDaddyRegistry.com was Registered in March

One of the tools I use on a regular basis is the Brand Monitor tool at DomainTools. This tool allows people to track domain name registrations (and deletions) using keywords such as brand names. This allows brands to track third parties who are registering domain names with their brands in them, and the tool also allows third parties, such as journalists, to track brand-related domain name registrations.

Yesterday evening, GoDaddy announced it was acquiring Neustar Registry. Once the acquisition is complete, the Neustar team would be called GoDaddy Registry. Had I, or others, been tracking GoDaddy related domain name registrations, we may have been alerted that something was up almost a month ago.

GoDaddy Acquires Neustar – Gets Into Registry Business (Updated)

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GoDaddy is the largest domain name registrar in the world. The company sells domain name registrations on behalf of domain name registries such as Verisign (.com and .net), Donuts (.Ventures and .News), Google (.App and .New), Neustar (.Biz and .CO), and quite a few others. Up until today, GoDaddy has not gotten involved in the management of domain name registries, and has only sold domain names on behalf of registries.

This afternoon after the stock market closing bell, GoDaddy announced that it has reached a deal to acquire Neustar’s registry management business. Neustar is a privately held business that operates a variety of domain name extensions such as .NYC, .Biz, and .US, and the company also offers back-end management services for many other domain name extensions. According to the press release I received and published below, the Neustar Registry business includes the operation of or services to “more than 215 TLDs and approximately 12 million domains.” The new business unit will be called GoDaddy Registry.

I understand that the acquisition price for GoDaddy’s acquisition of Neustar’s registry business is

Changes for Uniregistry Customers This Week

In February of this year, GoDaddy announced that it reached a deal to acquire Uniregistry. As a result of this acquisition, there are going to be some changes for Uniregistry domain name registrants and customers. On March 31, Uniregistry emailed its customers to let them know what was going to be changing once the deal closes, “on or about April 8, 2020.” April 8th is coming up on Wednesday, and I want to share the email I received so people know what is happening and what to expect.

I appreciate how the email intertwined easy to read commentary with some required legalease to make it easier to understand what is changing and what is remaining the same. I would suggest reaching out to Uniregistry representatives or GoDaddy representatives if you have any specific questions about what will be happening to customers, domain names, and their accounts.

In short and from my understanding, not much is actually changing for Uniregistry customers beyond contractual changes that don’t seem like they will impact the customer experience.

Here is the email I received from Uniregistry: