Is Southwest Airlines planning to open airport clubs and lounges? If domain name registrations are an early indicator, the airline is planning to open its own Southwest Airline Clubs or Southwest Airlines Lounges. In fact, a week and a half ago, The Street wrote about Southwest Airlines opening its first airport lounge.

This morning in my DomainTools Registrant Monitor alert email, I noticed several domain names that are related to Southwest Airlines. These domain names were registered at MarkMonitor under the DNStinations, Inc. privacy service offered by the corporate-favored domain registrar:

Andrew Rosener is one of the top domain brokers. I had to strike “one of” because I know as soon as I hit publish, I’ll get a WTF message from Andrew with a photo of his Escrow.com awards and ring. Joking aside, Andrew is a great domain name educator with a wealth of knowledge that is second to none.

This morning, Andrew posted a link to a video interview he did on the Miss Understood podcast with Rachel Uchitel. This is more of a high level interview with Andrew, but I have always found some nuggets of gold in these types of interviews.

Domain investors loved earning PPC revenue from direct navigation traffic.

It should be no surprise that many inquiries that stall or are confused are because the people typing in a domain name are confused.

They want to buy a spark plug – not https://t.co/ysmHvxn1Np.

— Elliot Silver (@DInvesting) October 28, 2025

Since the beginning of domain name monetization, domain investors have touted the value of type-in traffic. People type-in a domain name either expecting to find something related to the keyword they typed or to find a company with that brand name. Oftentimes, they would click the links on the landing page, and that would generate pay-per-click (PPC) revenue for the owner of the domain name. Cha-ching. Many homes, cars, and luxuries were purchased courtesy of PPC income.

For many of these visitors, there was some level of confusion involved in their typing and clicking. They either didn’t know what website they needed or they were on the wrong domain name looking for something else. Had they known specifically what they needed or where they intended to visit, they may have used a search engine or typed in the correct domain name.

Domain name parking hasn’t been great for quite some time, but it recently took a major hit with recent Google updates. ParkLogic, which is operated by Michael Gilmour, is a business that specializes in domain name monetization. I have not used its platform, but the company helps domain investors monetize and sell domain names.

I was recently invited to participate in a session to showcase some of its new offerings, but I was unable to attend due to a conflict. In advance of NamesCon, the company is hosting to virtual sessions for domain investors to learn about its platform.