Much has been said about Meta’s launch of its Threads app on the Threads.net domain name. For many years, much has also been said about the impact of not using a brand match .com domain name when launching a product or a service. SimilarWeb, a web analytics company, illustrates the .com effect using Threads as an example.

James Iles highlighted this report today:

In June, it was announced that Google will be exiting the domain registrar business. The company is selling Google Domains to Squarespace. After the deal closes, customers whose domain names are registered at Google Domains will have their domain names and account data transferred to Squarespace.

WordPress, which is also a domain registrar, published a blog post with a free domain name transfer offer to Google Domains customers. Here’s an excerpt from the blog post, in which WordPress offered free domain name transfers to Google Domains customers:

In 2017, Elon Musk acquired X.com from PayPal in a private transaction. The acquisition price for X.com, as far as I know, was never reported publicly by PayPal or Musk. For quite some time, X.com has been underutilized, with just a small text “x” appearing in the upper left corner of the landing age.

Earlier this year, Elon Musk acquired Twitter. He has been tweeting about creating a company called X with financial services and Twitter amongst its properties. Musk recently put Twitter under the X umbrella. The copyright on the bottom of the website says, “© 2023 X Corp.“

I have had quite a few lease to own deals in the last couple of years. It is a great option for a scrappy startup or financially strapped business to acquire a domain name at a lower up front cost.

In the real estate world, a less common deal structure is the purchase with lease back deal. A buyer will purchase a home and lease it back to the former homeowner for a set period of time. This is often done to give the home seller time to find another home or allow the seller’s children to finish the school year without disruption.

I think this type of deal could work in the domain name industry as well, and I am curious if anyone has done it.

The inaugural YC Top Companies List by Revenue is live! This list recognizes the companies in the YC community that achieved the highest net revenue throughout 2022.https://t.co/7HnWPFHJMv pic.twitter.com/V2vJp1LWkf

— Y Combinator (@ycombinator) June 27, 2023

Y Combinator, one of the top startup incubators, published a list of its top 50 companies by revenue. The list includes some well-known brands like AirBnB, Reddit, Stripe, Instacart, and quite a few others that are widely known.  The first thing I did when I looked at the list of companies is observe the domain names they use.

I went to the post office the other day to buy stamps. I had a brief conversation with the person working at the counter, and he asked what I do. After telling him a little bit about my business, he told me he had a funny story to share with me.

He is an artist and he created a cartoon character. He told me he tried to buy a domain name matching the name of the character, but the owner wanted $2,000 for it. He then pulled out his phone and told me he wanted to show me something funny. He found a screenshot of the email he sent the owner telling him he added “The” to the domain name and bought it for $.99. He also told me he turned down a $1,000 offer for that domain name from someone else.