On your Facebook user interface, there are recommended pages for you to like. Facebook displays these based on what they believe your interests are as well as the interests of your friends. Facebook often displays a message that says “Friend likes XYZ Product” and it gives you a link to click to like that as well.

Advertisers pay Facebook to get others to click and like their product or service, and you could unknowingly (now you know) be used to “endorse” a product or service to your friends if you like something and that company spends money on advertising. This is generally no big deal, as I don’t really care that people know I am a New England Patriots fan or that I like Torah.com.

There are many gTLD extensions that are special interests, such as .Democrat and .Republican. Many of us know people and companies who are vying for these extensions, and we might think it’s a friendly gesture to “like” our friends’ TLDs. I might think Frank Schilling’s a good dude so I’ll “like” his Facebook pages without really thinking about what they are.

If I saw that a domain industry friend “likes” the .Democrat and/or .Republican TLD page, I wouldn’t think twice about it. I’d probably assume they are doing a friend a solid by supporting a page (plenty of my friends “like” the Lowell.com Facebook page despite not ever visiting Lowell). However, people outside of the industry may not think about the TLD but would think about the special interest.

While most gTLDs are fairly innocuous, there are some that are hot button issues. For example, it might lead to some  embarrassment  if someone “liked” the .HIV page and they were being used by Facebook to “endorse” the page to their friends. Even pages like .Democrat might cause issues for someone with strong political views.

I have no idea when gTLD registries will begin creating Facebook pages to promote their TLD. I also don’t know if they will be advertising. You should know that when you “like” a page and the admin of that page advertises, you might be used in  advertisements, and that could be  embarrassing.

“A few events over the last few months, however, provide solid evidence that the domain investment party is officially over.” – Andrew Knibbe of Flippa, December 2011, on JohnChow.com

Almost one year ago, entrepreneur and blogger John Chow posted a guest article entitled, “Why Domain Investing is Dead.” I have quite a bit of respect for John Chow, but over the last year, I think it has become quite clear that domain investing is certainly alive and arguably well.

There are probably a few hundred people who invest in domain names full time. There are most likely several thousand people who invest in domain names as a hobby, and even more people who casually buy domain names they think are cool after seeing a Go Daddy or 1&1 commercial encouraging people to register domain names matching their ideas. Hundreds of millions of dollars continue to be spent on domain names, both at the registrar level and via the aftermarket.

Like just about everything else, domain investing certainly took a financial hit during the last few years. Sedo’s most recent market reports have reflected the aftermarket slump. Thankfully, 2012 was good for me.  For whatever reason, companies of varying sizes acquired high value domain names from my company, and I continued to reinvest in other domain assets.

While some areas of domain investing (like domain parking) are down from the “good old days,” market disrupters like Internet Traffic, Voodoo, and Rook Media have helped stabilize that area and there has even been some growth there in the last couple of years. I don’t do much parking, but from what I understand, PPC earnings are up from 2009-10.

Recently, companies have spent tens of millions of dollars to bid on gTLDs. The winners will most likely spend hundreds of millions of dollars marketing and operating these new TLDs. Domain investors and others will pour millions of dollars into domain registrations with the hopes of developing profitable businesses, monetizing, or re-selling these domain names. Yes, there is life in the domain investment space.

I believe making money exclusively from domain names has probably become more difficult, but I can’t really think of many areas where that has become easier over the last few years. If I first learned about domain investing today, I think I would be hard pressed to see significant opportunity if I didn’t have a huge capital reserve to make big investments, although I would probably be excited about the potential with gTLD domain names.

It’s been a year since domain investing was declared dead, but I think it’s clear that this business is alive and well.

I think How I Met Your Mother is one of the funniest shows on television these days. The show’s producers also happen to be pretty savvy when it comes to domain names (read about Canadian Sex Acts to see an example), and they just dropped an awesome integrated marketing campaign.

Back in the day when television characters mentioned phone numbers, they would use a 555 or other fictitious phone number. If you dialed the phone number that was mentioned, it wouldn’t work. These days, phone numbers have given way to domain names. With a domain name, there is less of a chance of confusion, especially when using .com and no hyphenation.

As any descriptive .com domain owner can tell you, when people hear about a product, many instinctively type it in to their browser and enter .com, hoping to end up on a related website to buy the product.

On tonight’s episode of HIMYM, they mentioned a product called “Bro Bibs.” As you might have guessed, BroBibs.com is a fully functioning website, although all products are listed as “out of stock.” They also link to another  humorous  website, DudeAprons.com, which sells “dude aprons.” When you click on the “click here to win one” link, you’re taken to the CBS website where you can enter a contest to win a Bro Bib… what a great marketing plan!

BroBibs.com was registered back in September and DudeAprons.com was registered in October. The domain name registrant is Twentieth Century Fox Film Corporation, and they used Mark Monitor to register the domain names.

Kudos to 20th Century Fox, CBS, and the writers at How I Met Your Mother. Visiting these websites is like finding an “Easter egg” on a DVD or video game, and it makes watching the show even more fun.

I think it would be fun to run a contest or maybe a few before the year’s out. If you have any suggestions for a fun contest related to the domain industry, let me know in the comment section, and I will give it some thought.

In addition, if you have a suggestion for fun domain industry-related prizes, let me know that, too. Obviously cash is king, but I’d rather do something that will benefit your business more than just sending money. Some ideas I’ve had in the past include consulting, appraisals, gift certificates to various companies, and advertising space.

I know you guys like the idea of contests and giveaways, so why not share some ideas for something fun!