Buying Domain Names

The wholesale price of a .com domain name charged by Verisign (the .com registry operator) is approaching $10/year. I currently pay a little more than $11/year including the additional ICANN fee for my .com domain names at GoDaddy.

This morning, Namecheap and Spaceship Founder and CEO Richard Kirkendall announced that Spaceship is offering .com domain names for $4.98. There is no coupon or promo code necessary, and apparently there is no limit to how many domain names can be registered.

The promotion was posted on X:

We are doing some business with a local company that has Northern Lights in its branding. This is not a unique name, as it is shared with thousands of other companies. When we began working with them, I did a Whois search for NorthernLights.com to see who owned the domain name. Everyday dealings often spur me to do Whois searches as I continue to improve my portfolio.

Yesterday afternoon, Dommunity shared a list of companies that recently raised funds. Included on the list is a company called Northern Light that uses NorthernLight.com for its website:

Last year, I purchased more than 400 domain names. I didn’t spend as much on acquisitions as I have in previous years, but I increased the number of domain names in my inventory.

I looked through my acquisitions from 2024 and want to share my 5 favorite domain name acquisitions from last year. The list does not include a few of the nice names I bought and also re-sold within the year.

Here are my 5 favorite .com purchases:

I was looking through my domain name acquisitions for 2024, and something caught my attention. Approximately 25% of my domain name acquisitions and registrations in 2024 were non .com domain names.

With just about a day and a half remaining in 2024, I have purchased approximately 400 domain names this past year. I purchased a little more than 100 non .com domain names. Very few of them were hand registrations.

I don’t have an easy way to calculate the % of spend on non .com domain names, but all 10 of the most expensive domain names I bought in 2024 were .coms. Those top 10 names alone account for nearly 80% of the amount I spent on domain name acquisitions. My guess my total spend for non .coms this year is less than 5%.

I took a quick look, and these are the non-.com extensions I bought this year:

A couple of years ago, I made an offer to buy a domain name. My email went unanswered for nearly two years before receiving a reply early this year. The longtime registrant and I exchanged a few emails, and I learned he and his wife lived less than an hour from me. He seemed apprehensive to close a deal, having been burned in the past when a prospective buyer flaked on him.

After agreeing on a price and discussing details about closing a deal, he asked if we could meet in person. I was not inclined to do this, but I quickly concluded that this would be the only way the seller would be comfortable moving forward on a deal. I suggested a coffee shop about 20 minutes from my home and about 10 minutes from his home.

There are many large companies that own domain names that aren’t being used. This can be due to corporate acquisitions and mergers, killed products and services, or a variety of other reasons. As a domain investor, I love buying domain names from large companies, but it can be incredibly challenging to complete a deal.

The first issue is getting in touch with the right decision maker at the company. Oftentimes, the Whois contact works in the IT department – or is a catch-all email address – and the recipient has no say over whether or not to sell a domain name. These people tend to receive a ton of email and I have found they ignore most inquiry emails. On occasion, these people will forward the email to a decision-maker or person who can send it to the right employee.