Brand Marketing Archives - Page 8 of 65

SEOJobs.com Launched to Help People Find SEO Jobs

Brand Marketing

Elliot Silver

March 24, 2022

Peter Askew is one of the most prominent domain name-first web developers I know. His company owns several Internet properties that operate on domain names that tell visitors exactly what they would expect to find on the website. He has successfully built niche brands like RanchWork.com, DudeRanch.com, and VidaliaOnions.com (my personal favorite).

Late last year, Peter announced his acquisition of the SEOJobs.com domain name for $15,000. Peter found the domain name listed for sale on Afternic, and he tried to buy it for $9,750. The registrant held firm at the $15,000 price, and Peter decided to buy it.

Like Peter’s other projects, the business idea behind SEOJobs.com is clear – it has been (re)built into a website to help people find employment in the field of Search Engine Optimization. I say rebuilt because SEOJobs.com had previously operated as a job board for SEO jobs, but Peter’s acquisition only included the domain name.

Brand Marketing
Domain Sales

Elliot Silver

March 21, 2022

In a DomainTools Domain Monitor alert email I received over the weekend, I noticed that Bread.com was unlocked and pending transfer away from GoDaddy. The domain name transfer was completed, and the Bread.com domain name transferred to MarkMonitor. The new registrant of Bread.com is Alliance Data Systems Corporation:

Brand Marketing
Domain Sales

Elliot Silver

March 9, 2022

The Gravity.com domain name has been acquired by Gravity Forms, a custom form building platform for WordPress-based websites. The domain name acquisition was announced on the company’s Twitter page yesterday morning:

Excited to announce that we are now the proud owners of the https://t.co/7fnNrsF8w0 domain name. It only took 13 years but it’s finally home. pic.twitter.com/e4pFvIUjMs

— Gravity Forms (@gravityforms) March 8, 2022

I reached out to Carl Hancock, the Founder of Gravity Forms, to ask him about the domain name acquisition.

Brand Marketing

Elliot Silver

February 24, 2022

This morning, I was looking through a list of newly registered domain names and I noticed a registration trend. A whole bunch of domain names appear to be registered related to Abbott and formula litigation. The domain names are registered to DNStination Inc., MarkMonitor’s privacy proxy service.

To give you and idea about the types of domain names that appear to have been registered, here is an assortment:

Brand Marketing

Elliot Silver

February 17, 2022

PuppyFind is a website that, as the brand name suggests, helps people find puppies. The company just sent an email to its mailing email list announcing an upcoming rebrand. Beginning on March 1, the company will become known as Puppies.com. In addition to the shorter rebrand, the company will also update its website.

From what I can tell using the Whois History tool at DomainTools, it looks like the parent company of PuppyFind has owned Puppies.com for nearly ten years. It appears the company acquired Puppies.com around June of 2012. Prior to that, the domain name was registered under Whois privacy at Internet.bs, and it had Hitfarm name servers. This leads me to believe Puppies.com had been owned by a domain investor prior to the acquisition.

Brand Marketing
Buying Domain Names

Elliot Silver

February 2, 2022

There has been a lot of speculation about the new team name for the Washington NFL team formerly named the Redskins. For much more than a year, people guessed what the NFL team would be called, and this morning it was revealed that the team would be known as the Washington Commanders.

Interestingly, it was a domain name transfer that put Commanders on the radar of many people. When Commanders.com transferred to MarkMonitor, the domain protection registrar used by the NFL and many of its teams, people speculated that it was because of the impending name change for the Washington Football Team. In fact, this proved to be accurate as Commanders.com is now the website used by the Washington Commanders.