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Self-Brokerage Available to 100k GoDaddy Customers


I am sure one of the most popular requests of GoDaddy is the ability to manage inbound purchase inquiries and offers for domain names listed for sale via Afternic. This is no surprise considering this was a major selling point of two companies GoDaddy acquired – Dan.com and Uniregistry.

Afternic just announced self-brokerage capabilities have been enabled for approximately 100,000 people who are members of GoDaddy’s Discount Domain Club’s top tier. I can see this has been enabled in my account, and I am going to test the platform to see how it works for a buyer and seller to get a feel for how it works, how it looks, and the timing of inquiries and responses.

Notably, the sale commission for a successful transaction is the same percentage as it would be if a GoDaddy/Afternic broker were negotiating on behalf of the owner. The advantage (or disadvantage depending on your perspective) is the domain registrant can respond and negotiate in their own style and at their own pace.

3 Hour Afternic Masterclass Session on February 21 and 26

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Afternic will be hosting a free three hour “Masterclass” for members of its Domain Discount Club on February 21 and again on February 26. The live program will be led by GoDaddy’s Joe Styler and other members of the Afternic team.

Afternic published a blog post offering details about this event. In addition, GoDaddy’s James Iles discussed the Masterclass with Joe Styler in a video interview to give people an understanding of what they can expect from the program:

A Good Afternic Broker Negotiation (Updated)

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If you use Afternic and its landing pages for your domain names, chances are good that you have a Lead Center filled with leads that look similar to this:

If you’re lucky, you have one or two sold domain names amongst many Stalled and Confused leads. This can be frustrating, particularly since sellers don’t get much of an inside look at the progression of their leads.

Human Errors Happen

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Last year, I won a non-.com auction at Dynadot. The domain name may be considered a typo of another word word, but this “typo” has 100+/- TLDs registered, which is what caught my attention. In fact, at least 15 of those TLDs are developed, so there’s quite a bit of usage around this brandable term.

Shortly after buying the domain name for less than $20, I listed it for sale on Afternic. Somehow, I mistyped the domain name and listed the correctly spelled non -.com domain name. Apparently, when I later searched my Afternic account for the domain name and didn’t see it, I added it a second time – this time with the actual domain name I bought and own.

Employer.com Acquired for ~$450,000 via Afternic

Late last night, Jesse Tinsley, Founder of Recruiter.com, announced a large domain name acquisition. His company purchased the Employer.com domain name for $450,000 USD.

Jesse shared details about the acquisition in a post on X:

Notably, Jesse shared the reason his company spent nearly half a million to buy this meaningful one word .com domain name:

Boost Part 2: The Roller Coaster of Domain Investing

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A month ago, I shared the results of my first month with Afternic “Boost” enabled on my account. Technically, the Boost features were previously enabled for everyone, so it was the first month where people could either pay a higher commission rate on Afternic sales or opt out of the Boost program.

The first month of Boost was fairly strong for my Afternic-listed portfolio. I had 4 BIN sales and 1 LTO sale. I also had a DBS sale on a domain name I had delisted due to the Boost commission increase. I don’t keep track of this, but 5 sales on the platform in a single month was probably one of the best months I’ve had in terms of domain names sold. Because I delisted most of my higher value names above $2k, the revenue total was inconsequential.