Offer a Cyber Monday Domain Deal

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We’ve all been in negotiations that don’t end well. Our price is higher than the buyer was willing to spend, and we got stuck on our asking price. Perhaps today is a good day to rekindle the negotiation and offer a Cyber Monday deal for the domain name.

People have come to expect great deals on Cyber Monday. My inbox has been full of companies offering special prices for Cyber Monday and even “Cyber Week” in some cases. Point is, people are looking for deals online today, and why not try to close some of your old leads.

Now that most of the email newsletters with special

Argument Against BIN Pricing

Most domain brokers and domain name marketplaces encourage their sellers to set buy it now (BIN) prices for their domain name listings. They correctly cite the higher sales rates for the BIN names as a reason for sellers to list domain names with BIN prices. While this is true, I don’t think it always works to the benefit of the seller to use BIN pricing.

Let’s say you bought or hand registered 50 average to below average “Western” 4 letter .com domain names a few years ago. These names, which now may be considered “Chips,” have the letters Q, X, W, and Z mixed within them. By US and Western standards a few years ago, these names generally weren’t anything special and could be had for registration fee or a bit more. If you decided to listen to the advice of domain marketplaces and set “aggressive” BIN prices of $750/each, you would have sold all 50 names at some point in the last several months. That once aggressive pricing is now considered a steal.

Before the last several months, I can’t

Ask Other Owners About Offers

I bought a domain name recently, and I did a bit of research to see the prices of similar domain names. This should help me determine my asking price if someone inquires in the future. If you see names that are for sale but aren’t priced, don’t be afraid to ask the owner for their prices and whether or not they have received offers.

There are a couple of reasons for finding out the prices of similar domain names.

The first reason is that prospective buyers will likely find those other names and inquire about them. If a similar domain name is for sale for $2,000 and you are asking $25,000, you may have a difficult time selling.

The second reason is

Blog Comment Tip: Don’t Try to Sell Names

Domain blogs would seem like a good place to sell domain names. There is a captive audience of people within the domain business, and many people who read blogs buy domain names on a regular basis. Unfortunately, the comment section is not a good place to sell domain names.

I have to deal with comment spam on a regular basis. Usually, the spam is caught by the Akismet spam filter, but occasionally it gets through. Akismet is not as good at catching people trying to sell domain names as it is at catching spammy links to porn, pharmacies, and other blog comment spam. This means that I (and other blog publishers) have to manually mark these comments as spam.

The vast majority of comments that have domain names for sale contain

Domain Investing is Not a Way to “Get Rich Quickly”

I hate to burst anyone’s bubble who thinks otherwise, but I don’t think there is any “get rich quick” strategy for domain investing, and also don’t think there are any fail proof ways to make money from domain names. There is significant risk in domain investing, and it is not unlike other types of investing (real estate, commodities, stocks…etc).

There are quite a few people who make a living with their domain investments. Many of these people make a very good living. I wouldn’t even venture a guess about how many people make their full time living investing in domain names.

One of the things that most of the people who make a living from domain investments have in common is that they have been in this business for many years. This longevity gives them considerable knowledge about operating a successful domain investment business. In my opinion, the most important aspects of managing a domain investment business are:

  • Knowing the resale market
  • Knowing how to stay informed of market changes and domain name ownership changes
  • Knowing how to get in touch with domain owners and prospective buyers
  • Knowing how to negotiate
  • Knowing when the time is right to sell a domain name
  • Knowing when the time is right to buy a domain name
  • Knowing where to buy domain names
  • Knowing who to ask questions of and knowing the right questions to ask
  • Knowing how to monetize domain names
  • Knowing how to mitigate legal risk

I don’t think there is any way to become an expert at all of these aspects of the business without actually being immersed in the business for a long time. It is easy to spend a lot of money buying domain names, but it is not nearly as easy to sell those domain names profitably.

Plenty of people made money by selling one domain name or a handful of domain names.  However, one great domain name sale does not make a business.  There have also been plenty of people with grandiose dreams of making silly amounts of money, and they have left with those dreams unrealized.

Like any other types of investing, there are people who have done well and there are people who have lost their investments.

Close Out Old Sales

A few days ago, I listed SSSN.com and PRRR.com for sale via Embrace.com. Unfortunately, the domain names were not sold, and I am happy to continue holding them until a buyer is willing to pay my asking prices. One important thing I did this morning was delete the sale post on Embrace.com. I think people should remember this step when conducting a sale.

I set up the sale page with buy it now links from Escrow.com. I think they make buy it now listings easier for buyers to execute quickly. The one downside is that I don’t think you can set up an expiry period for these links. For instance, if I list a domain name for sale for $5,000 today, someone could theoretically use the link to set up a transaction in 10 years from now. With the crazy market values of some domain names, it would be problematic if I give someone the ability to buy a name in the future at today’s prices.

When you use buy it now pricing on domain names,