Advice

When it comes to selling domain names via outbound marketing, credibility is very important. If a prospective buyer receives an unsolicited and unexpected email about purchasing a domain name they’re interested in buying, the first thing they’ll most likely do is check to see who the sender is. Without a having a presence online, you could look less legitimate and prospective buyers may be apprehensive about buying your domain name.

One of the best ways to establish trust is by having a professional website that explains who you are and what your business does. For instance, my corporate websites (TopNotchDomains.com and Embrace.com) ensure prospects can see that there is a real business behind my email. Both websites outline my experience and the company background. They also show that I’m not hiding behind a free email address, and I am a real person. They should be able to surmise they can safely do a deal with me/my company.

Sometimes, the most obvious use for a particular domain name is in a manner that would either be offensive, controversial, or negative. This will probably be common sense for most people, but it is a good idea to keep the lease to own option off for domain names that could be used in a way that could damage its future usage.

I recently sold the a two word .com domain name that was acquired by a political campaign. The domain name was first used as a forwarder to a YouTube video, but it now hosts a landing page with that video. The title of the video matches the domain name without the extension. I would classify this as a way to cast an opponent in a poor light.