A couple of weeks ago, I shared that I began forwarding my inventory-quality domain names to Embrace.com landing pages. I respond directly to offers and inquiries, and I push prospective buyers to Dan.com landing pages to complete the purchase. I don’t do this for higher value domain names.
I am testing this to save time and to lock in deals that might have failed if I set the price or minimum offer amount too high. By jumping in between the buyer and a Dan.com landing page, I am able to adjust the asking price, minimum offer, and LTO options before giving them to the buyer. Since I don’t regularly update domain name prices, this gives me the opportunity to adjust based on market or business conditions.
I thought I would share how I am responding to inquiries and offers while testing this method:
Greeting,
Affirming their good taste in domain name:
[Domain].com is a valuable domain name that is worth more than your $x offer. The company would sell the domain name for $x USD.
Pushing to Dan.com:
[Domain].com is listed for sale via Dan.com (a company now owned by GoDaddy). You can purchase the domain name right away or you can choose a lease to own option if you prefer: [Link]
Adding time sensitivity:
The price is valid for 48 hours and is subject to change after that.
If warranted, I sometimes deviate from this canned reply. For instance, if I previously turned down an offer for the domain name, I will mention the offer that was turned down. I also modify the reply if the person left the offer field blank instead of submitting an offer. Situationally, I might not reply with the Dan.com link but suggest using Escrow.com for transactions. I still prefer to transact via Escrow.com on higher value sales.
I like the ability to deal directly with the Buyer. Something missing with Dan, and it shows in the results. 3 of my last 5 “deals” on Dan never funded.
Dealing Direct and getting that data and communications is key to extract the value.. DAN is easy and smooth but you lose your network and brand power while giving DAN free distribution and a large commission just to publish a lander page. Image if you could earn part of DAN.com every domain you sold through the system… Now you can… We are starting to test whitelabeling our VNOC.com platform giving owners a powerful set of tools and yield on every sale. Might be worth checking out our demo at NamesCon…. edad…
Always someone building a better mousetrap and improving the model and experience. I look forward to this new platform. Good luck with it.
Thanks