Andy Booth recently reported the $220,000 sale of Sim.ai. Based on the screenshot he shared, it appears he sold it directly to the buyer using Escrow.com to transact.
These are strange days. I know you can all feel it. Something is upon us. Our sim is changing.
Sale loading: https://t.co/cGQPcsuvn0 for $220k pic.twitter.com/7pHniCZOp5
— AB (@360) July 22, 2025
The $220,000 sale of Sim.ai is the fifth largest .AI domain name sale, year to date, according to NameBio.
There are numerous automated tools that attempt to place a value on domain names. They use various sets of data, artificial intelligence, and machine learning to estimate what a domain name could be worth. Some sales platforms and marketplaces show appraisals on a purchasing or bidding page, which implies authority. Domain name appraisals are often treated as validation tools by domain registrants and dismissed as irrelevant by buyers.
Some of the most popular and widely used/cited domain name appraisal tools include the following:
Earlier today, GoDaddy announced that customers can now create checkout links for Lease to Own (LTO) deals. Customers have been able to import these types of leads for buy it now sales only.
Now at Afternic: Lease to Own for Custom Checkout Link!
Close Lease to Own deals using GoDaddy's checkout process, with a flat 10% commission.
Available from your portfolio page today! pic.twitter.com/Q3zS30v49r
— Afternic (@afternic) July 28, 2025
I pay pretty close attention to the domain name aftermarket. I read DNJournal’s weekly sales report, follow NameBio on X, and track many domain name sales and auctions on the major aftermarket platforms. There are many sales that I miss though.
That’s where NameBio weekly saved searches come into play. At the moment, I track every dictionary word .com domain name sale that is recorded by NameBio. This includes all of the large sales I likely noticed throughout the week, and it also includes some of the more obscure one word .com sales I would have missed. For instance, in yesterday’s report, I saw that Windjammers.com sold for $765 via GoDaddy.
Someone from the industry reached out to me early this year offering to sell a domain name to me for more than $100,000. I passed on the opportunity because I thought it was vastly overpriced. I didn’t counteroffer either because the amount I would pay was far lower than the asking price.
Months later, I saw the domain name sold for very low 5 figures. I can’t turn back the clock, but had the asking price been around $25k, I probably would have countered at or above the eventual sale price. Perhaps a negotiation would have made it even higher.
Over the last several weeks, I have been adding more domain names to my account at Atom.com. I have just shy of 250 domain names listed for sale along with some that are pending review. With another lease to own sale started last night, I currently have 4 LTO deals in progress at Atom. Two are .com, one is .AI, and one is .xyz.
