Moo.com: Unique Advertising on Facebook

 

I’ve never heard of Moo.com before, but they seem to have struck up a unique advertising deal with Facebook. If you click on the small box next to “Contact Info” on a Facebook profile, a small box pops up with a message that says, “Moo.com makes it easy to print your very own set of custom business cards. The first box is free.”

According to its website, Moo.com is a custom business card printer based in Providence, Rhode Island. Moo.com was founded in 2004, and the company has “raised over $5m in venture capital from the Accelerator Group, Index Ventures and Atlas Venture, the investors behind Skype, Betfair, Lovefilm, Last.fm and MySQL.”

I did some Whois research, and it looks like the domain name changed ownership in 2006, which corresponds with the company’s blog post in May of 2006. Prior to that, the domain name appears to have been owned by a different party.

The company offers an affiliate program, so I wonder if Facebook is being paid for every order/customer. Whatever the case may be, it’s a neat domain name and creative way of marketing it.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

8 COMMENTS

  1. They also have a London office on “Silicon Roundabout” – we use them a lot at work. Their printfinity feature is pretty cool – 50 separate photographs/designs on one set of business cards.

  2. Moo has been offering this service through about.me for a while. Also offered it to youtube partners a while back.

    They leave their branding on the card, so you are basically doing advertising for them as you pass them out.

  3. I thought it was some company named Moo or something that the US govmnent accidentally seized their domain and it shut down tens of thousands of people’s subdomains? If it wasn’t Moo then what was it, it’s driving me crazy.

  4. Mo.com would be glad to receive some type-in traffic.

    (I regret i didn’t take some neat lll.com years back when it’s much cheaper than the current market price.)

  5. Moo delivers a good service, had a set of cards printed recently, quality print and a good service. I heard about them via Moonfruit, the company I have created sites through. Moonfruit have a Services link in their edit suite and Moo is among another company and some Google services provided. Howard.

  6. Moo do amazing business cards and little card-like things. I think they’re mainly UK based but they offer loads of different designs, colours etc. or you can design your own. Very dinky.

  7. Re: Bob – that’s actually inaccurate, you have a choice whether to keep or remove their branding from your cards.

Leave a Reply

Recent Posts

Spaceship Doubles its DUM

1
At the end of July, I wrote about Spaceship surpassing 100,000 domain names under management (DUM). The registrar continues to grow, and its Founder...

You Can Now Hide Estimated Value at Dan

1
Last week, Dan.com announced and deployed a feature I did not like. On the user control panel, Dan showed GoDaddy's Estimated Value for each...

Media.com Buyer Comments on Acquisition

1
This afternoon, Axios reported the sale of the Media.com domain name. Kismet Group, an Australian private equity company, acquired the domain name to launch...

“We love to share success!”

1
If I see two friends or colleagues that could benefit from meeting over a shared interest or converging path, I am always on the...

It Pays to Know Random Phrases

3
My eyes bulge out of my head sometimes when I see a somewhat obscure term in a domain name coming up for auction. Oftentimes,...