I’ve never heard of Moo.com before, but they seem to have struck up a unique advertising deal with Facebook. If you click on the small box next to “Contact Info” on a Facebook profile, a small box pops up with a message that says, “Moo.com makes it easy to print your very own set of custom business cards. The first box is free.”
According to its website, Moo.com is a custom business card printer based in Providence, Rhode Island. Moo.com was founded in 2004, and the company has “raised over $5m in venture capital from the Accelerator Group, Index Ventures and Atlas Venture, the investors behind Skype, Betfair, Lovefilm, Last.fm and MySQL.”
I did some Whois research, and it looks like the domain name changed ownership in 2006, which corresponds with the company’s blog post in May of 2006. Prior to that, the domain name appears to have been owned by a different party.
The company offers an affiliate program, so I wonder if Facebook is being paid for every order/customer. Whatever the case may be, it’s a neat domain name and creative way of marketing it.