How and Why Julian Hearn Acquired Huel.com for Huel

Julian Hearn is the Founder and CEO of Huel, a meal replacement and nutrition company with a valuation of more than half a billion USD, as of last year. The company began by operating on Huel.me, but it upgraded to Huel.com sometime in 2015.

In an interview on Deep Dive with Ali Abdaal, Hearn discussed why his company decided it was necessary to acquire Huel.com instead of continuing with Huel.me. In addition, he shared some commentary about his negotiation with the seller of Huel.com. The company acquired Huel.com for either $10,000 or 10000 GBP – it is unclear what currency was used for the transaction.

Since the acquisition, pronounceable 4 letter .com domain names like Huel.com have increased in value. In addition, Huel’s growth would have also made Huel.com even more valuable. The registrant likely would have detected more direct navigation traffic, and the risk of lost customers and mis-sent emails would have made it more important for the company to own.

Smartly, Hearn realized the need to acquire Huel.com, and he did not let some adversity in the negotiation prevent him from striking a deal. The full video interview is embedded below, but it starts just before the domain name discussion.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

1 COMMENT

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

2021 vs 2025 – % of .coms in my Portfolio

1
I don't closely track the percentage of domain extensions in my portfolio. I could have 75% .com or I could have 99% .com domain...

Nominations Open for 2026 ICA Awards

0
The Internet Commerce Association (ICA) is now accepting nominations for two domain investing community awards. Domain investors may now submit their nominations for the...

Bodis Gives Performance Update After Google Parked Domain Opt-Out

3
Bodis sent an update to customers yesterday about recent performance impacts related to pay per click parking revenue. The company attributed the decline to...

Glad This Sale Wasn’t an LTO

0
Sometimes, the most obvious use for a particular domain name is in a manner that would either be offensive, controversial, or negative. This will...

Com Laude to Acquire MarkMonitor

3
Com Laude has built its reputation as a leading domain name management service and registrar for large corporations. The company competes against several other...