I am going to try something on my Embrace.com inquiry pages. I am going to remove the offer field from the landing page and see if doing so provides any sort of lift. I am sure it will increase the number of inquiries, but my hope is to also increase sales.
I recently sold a domain name but the buyer did not remove the “for sale” link from the landing page. Because the domain name is no longer being sold by me, I deleted the name from my database. Instead of being directed to an inquiry page, people who click the link are instead directed to the contact page. Prior to selling the domain name, I probably received one inquiry/offer a month. Since changing the redirect to a general contact page, I have received several different purchase inquiries. The contact page form is somewhat similar to the inquiry form, except there is no field for offer or phone number. My hypothesis is some people may be intimidated by the offer field.
In looking at a list of offers received in the last few months across my portfolio, I don’t see one that is all that close to either my asking price or final sale price. Many offers seem to be $100. I would say most of these are genuine, in that the prospect only has $100 to spend, but quite a few made substantially higher subsequent offers, so their $100 offer was a placeholder. They don’t want to overcommit, so they intentionally underbid hoping to work out a deal. There have been a few deals that were close to the initial offer, but most of those buyers were pretty savvy and seem to know the market.
One reason for having the offer field is to quickly eliminate unqualified buyers. I have learned it’s pretty fruitless to have a discussion with someone who offers $15 for a one word or 3 letter .com domain name. Even if I convince them of the utility of the domain name and show them the domain aftermarket, most people simply don’t have the budget to make a real offer. Removing the offer field may cause me to engage more with people I might have been able to eliminate from the outset, but those people probably won’t reply to my response email.
In looking at other offer pages, it does not look like GoDaddy’s landing page has an offer field either. I think Uniregistry’s offer field is presented after the person submits their contact information. I believe Efty, DAN.com, and Sedo all have offer fields on their landing pages on unpriced domain names. I am not sure if users can opt to eliminate the offer field.
I am going to give it a shot and see how it impacts my business. It could cost me a bit more time dealing with people who would ordinarily be eliminated from the start, but I also think it could be good to generate more leads, especially on mid-level inventory with more pricing flexibility.