One of the largest domain name sales of the year was just reported by Uniregistry. The three letter Eko.com domain name was reportedly sold for $1,500,000 last week. Once this sale is archived by DNJournal and NameBio, it will rank as the third largest publicly reported domain name sale of the year. It is also the largest sale of the year via Uniregistry’s brokerage team, ahead of the $300,000 sale of Joyride.com earlier this year.
The buyer of Eko.com is an interactive video company called Eko. According to Crunchbase, the company has received $36.5 million in funding to date. The company has been using the off-brand HelloEko.com domain name for its website, so this appears to be a great brand match domain name acquisition for the company. It remains to be seen if the company will shift its presence to Eko.com, but I imagine that will be the case.
According to the weekly sales email I received from Uniregisry’s Stephen Mathias, the sale of Eko.com was co-brokered with Buy Domain Guide, LLC. It is unclear to me who sold Eko.com, as the domain name has had Whois privacy enabled for several years.
Here are the current top 5 domain name sales of 2019 to date:
- Voice.com – $30,000,000
- California.com – $3,000,000
- EKO.com – $1,500,000
- RX.com – $1,000,000
- Nursing.com – $950,000
This is the largest three letter .com domain name sale since the $3.5 million sale of Ice.com in 2018. It also ranks as one of the ten largest publicly reported LLL.com domain name sales of all time, as recorded by NameBio. You can see a list of recent three letter .com domain name sales via Embrace.com.
Thanks for reporting. I think it’s important to continually remind people, though, that these reported sales are really just the tip of an iceberg, with most of the largest sales subject to a nondisclosure agreement and most sales in general not publicly reported.
Great price, congrats to the seller 🙂
Very nice sale, and background references by DI, thanks.
I have more credible sources that say this was sold for $600,000. Seems to me like someone is trying to present a bloated price…
Who are your “more credible sources?”
OK price for a 3-letter .com. I guess there are not many left of them 🙂
Silly, they could have gotten ico or apps or co cheaper or dot club.
LMAO..where all the dot co supporters?
.co supporters are not sour grapes like some .com supporters.
Eko.com sale makes four 7 figure sales for the year but 7 fig sales still at historically low levels
2019 – 4
2018 – 3
2017 – 6
2016 – 6
2015 – 5
2014 – 11
2013 – 4
2012 – 2
2011 – 3
2010 – 7
2009 – 8
2008 – 8
2007 – 9
Overall market though is incredibly strong. 89,506 reported aftermarket sales so far this year which will end up about 30% higher than last year, entirely due to the strength of .com sales. (many other extensions are seeing sales volumes falling)
The truth is we really have no clue what the actual number of 7-figure sales were/are in each of the years you posted. Also, when you’re saying 89,506 aftermarket sales this year I think it’s important to specify that that number is of publicly reported sales. Basically, all the numbers in your comment above are for publicly reported sales. It’s important to say that.
That is true, but it has been the same every other year as well.
Great article. Massive news for brand name domains. Love reading this.
Good sale. I think pronounceability is an important factor that it was able to sell at $1.5M. That apparently is also the reason that the company uses the 3 characters as their brand name.
I think this one would fail the radio test though.