Draft.com Sold for “high six-figures”


This morning, I tweeted that the Draft.com domain name was likely sold. Prior to a registrant change I detected this morning, Draft.com had been owned by Digimedia. I reached out to Digimedia’s Jay Chapman and Scott Day to see if they could share any details or confirm the sale of Draft.com, and they told me they did not have a comment (which is generally their response when I ask about a sale).

Forbes just published an article about the acquisition of Draft.com, and it details how much the domain name cost and how the domain name will be used. The article title tells us that the domain name was expensive: Why A Daily Fantasy Sports Company Paid High Six-Figures For Draft.com.

Here’s an excerpt from the article with some detail about the acquisition:

“Mere hours prior to the start of the 2017 NFL regular season, a fantasy sports operator is announcing the acquisition of probably the most valuable URL in the space. The operator aptly named DRAFT, which was purchased by Ireland-based Paddy Power Betfair in May, has acquired the URL draft.com for a high six-figures amount of money.”

After seeing the domain transfer, I visited Draft.com, and the domain name was not resolving. Sometime in the last few hours, the website was launched and you can see what Draft.com has become – a daily fantasy sports draft website aptly called DRAFT.

In the Forbes article, the buyer of the domain name shared some additional insight about the price, why the company bought Draft.com, and what Draft.com will become. You will want to check it out when you have a chance.

Draft.com is an exceptional domain name, and it looks like Digimedia did well with the sale of it.


    • A company’s market cap has no significance if something is a steal or not. Nobody else would have paid close to this amount, the only reason it sold for high six figures is because this was the perfect end user paying a premium once the seller figured out who was inquiring.

    • “once the seller figured out who was inquiring.”

      Not necessarily the case. The buyer could have been represented by a broker or may have disguised themselves. It is not always that easy to ID a buyer before a deal is signed.

    • My statement has nothing to do with the size or wealth of the buyer, but only to do with the nature and quality of the domain alone. That domain is huge regardless of who is involved.

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