Wired published an article yesterday entitled, “Google Wants to Kill the URL.” As the title would indicate, Google is looking at ways to change URLs. Here’s an excerpt from the article:
“People have a really hard time understanding URLs,” says Adrienne Porter Felt, Chrome’s engineering manager. “They’re hard to read, it’s hard to know which part of them is supposed to be trusted, and in general I don’t think URLs are working as a good way to convey site identity. So we want to move toward a place where web identity is understandable by everyone—they know who they’re talking to when they’re using a website and they can reason about whether they can trust them. But this will mean big changes in how and when Chrome displays URLs. We want to challenge how URLs should be displayed and question it as we’re figuring out the right way to convey identity.”
Of course, a change to the URL could very well impact domain names. This could be bad or it could be good. From my vantage point, if they do something drastic to the right of the extension, it could more focus on the domain name and perhaps increase its importance. On the other hand, there is also a chance it could negatively impact domain names, and consequently the value of domain names.
I am curious if readers are concerned about Google’s desire to “kill the URL.” Please vote in the poll below, but also share your thoughts in the comment section.