Yesterday morning, the .Club registry shared some statistics about its annual premium sales after capping off a “record” quarter. .Club reported that it closed $2,842,367.27 in “total 2015 premium name sales.” The company also reported that “as of December 31, 2015, total cumulative sales of registry reserved premium .CLUB names came to $3,398,167.27.”
As you may have guessed, the company shared that much of the growth was fueled by domain name purchases from Chinese domain name investors. Overall, “registrations grew by over 240%,” according to the blog post that shared these statistics.
I reached out to .Club CMO Jeff Sass and I asked him for some predictions for 2016. Here are some of his thoughts:
China will continue to be strong.
We’ll get our MIIT approval. The market for names in China will expand from primarily domain investors to include more small businesses, startups and entrepreneurs..Usage will continue to grow globally. We are always excited to find interesting businesses using .club names like Coffee.club, Soap.club, ManBrands.club, Betting.club and others. Many of these companies create their own marketing and content that features .club which is great for us both. More celebrities and sports figures will get on board with .club fan sites. You can see some examples in our NamesCon Show Video:
Nice video, very well done. If .Gold were priced more affordably along with some promo and PR too we would be looking at a similar video for them too. Those are the two best. They are both domain gold.
@John
This is a article about .club, nobody cares if you went, and registered dozens of .gold, and now are looking for some PR for cheaper renewals, you are truly a narcissist
Thanks for letting me know what the article is about, but I did not do that and have no such problems.
Now that you mention it, however, there are a few that I regret not registering when I had the chance, only to see someone else do it soon after I passed. Have a nice day. ๐
And on a side note anecdote that some domain investors may find a bit amusing (sorry, I know the article is about .club ๐ ), I literally was trying to finish up and pay for an order for “Gold.Gold” when someone else managed to snap it up before I could do that. Have a nice day. ๐
.Money is also similarly positioned (sorry I know the article is about .club and nobody cares about .money here): if it were priced more normally and affordably, I believe it would and could have done far better and been far more popular.
And finally, as if you are that clueless, my original post included one of my points about .club and why it has been successful to begin with – because they have made its pricing “normal,” affordable, and agreeable. It’s “Marketing 101,” and the folks at .club scored a home run with that, while the much higher pricing for other of the best of the best TLDs simply turns off and impedes what might otherwise have been similar success.
.CLUB and .XYZ have both done a good job of promoting their extensions in 2015. Hopefully China WILL continue to be strong in 2016 for the domain market overall.
Yes, but there is a difference. .CLUB isn’t giving away or selling their domains for $1. This is very telling.
@domains
You heard what Ron said. This is an article about .club. Nobody cares about .xyz here.