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An article in today’s New York Post’s Page Six indicated that a new social search engine has the attention of search stars Google and IAC (owners of Ask.com). The   social search engine, known as SlangWho, is expected to be launched by Sasha Tcherevkoff.

According to the NY Post:

SASHA Tcherevkoff, co-owner of Pop Burger, has leased Richard Avedon’s former TriBeCa studio as offices for his Silicon Alley media project, and has turned down meeting requests from Google and IAC to discuss the launch of his anticipated social search en gine, Slangwho. “They can see what we have created when we launch like everyone else,” Tcherevkoff told Page Six. “We are not for sale. Stop [bleep]ing calling us.”

I did some searching and couldn’t find much information about SlangWho to see if there is an online buzz in tech circles. It will be interesting to follow along and see if this is a publicity ploy to grab the attention of others or if this is the real deal.

As an aside, I am a fan of Pop Burger and have been to a few parties down there.

Last weekend my wife, some friends, some family and I went to the Lowell Spinners (Boston Red Sox minor league team) baseball game, as Lowell.com sponsored the Spinners vs. the Brooklyn Cyclones (NY Mets minor league team). I wanted to share this experience (at Chef Patrick’s suggestion) to illustrate how online Internet marketing can lead to offline marketing opportunities.

During the summer, the Lowell Spinners are one of the most popular activities in Lowell. For the past 10 years, the Spinners have sold out every single home game. Lowell.com provides advertising for the Spinners on site, and we also write news articles, such as the one that was written when the Spinners streak was in jeopardy earlier this season.

I was given tickets to last Sunday’s game, and I was able to invite a number of friends and family to watch the game. Additionally, I offered some of the tickets on Facebook and Twiiter, as well as to a local elementary school principal. The objective was to make people aware of Lowell.com at the game, just as Lowell.com helps make people more aware of the Spinners, their games, and their special promotions. During the game, the public address announcer mentioned that the media sponsor was Lowell.com, and it was a fun experience (I love baseball and the Red Sox).

There is much more to geodomain names than simply building a website and hoping advertisers want to buy space on the site. Owners need to become a part of the community and support local events and organizations. To some, a geodomain name is just a domain name, but to the people who type-in that geodomain name, it is a valuable resource.

The publisher and editor of DomainInvesting.com is Elliot Silver.   There are several people who contribute and/or have articles and posts on this blog, making it one of the most popular domain industry resources.

Note: The views and opinions expressed in articles that are not written by Elliot Silver may not necessarily reflect the views and opinions of the publisher. Contributing writers are not endorsed by Elliot Silver or Top Notch Domains, LLC.

Below is a list of DomainInvesting.com contributors:

Publisher and Editor:

• Elliot Silver

Contributing Writers:

• Matt Bentley
• Eric Borgos
• Richard Douglas
• Dave Evanson
• Rob Grant
• Paul Keating
• Brad Larson
• Richard Lau
• Brett Lewis
• Stevan Lieberman
• Braden Pollock
• Andrew Rosener
• Craig Rowe
• Kamila Sekiewicz

A well known hardware store in the northeastern US shows how important a generic domain name can be to a company’s web presence. On the way back from a trip to Newburyport yesterday, I was listening to the Red Sox game on the radio (Sox won), and I heard a commercial for Aubuchon Hardware. Aubuchon is clearly not an easy name to spell for many, especially those who are driving and need to remember it when they get back to their computers.

However, as the commercial was playing, I realized that I had seen their domain name before. I was looking into a domain name Rick Latona sold a few months ago, HardwareStores.com, and I came across the singular, which is owned by Aubuchon Hardware, and instead of forwarding to AubuchonHardware.com, HardwareStore.com is its own standalone website, with the brand website forwarding to it.

As I anticipated, the radio announcer directed listeners to HardwareStore.com, which is a smart decision. These days, if people can’t spell a company’s name or remember their website, they could be dead in the water. A generic domain name makes it easy for consumers to remember the website.

For those of you who have to pay quarterly estimated taxes, this is a reminder that your second quarter estimated tax payment is due on Monday, June 15, 2009. I always get confused with the second quarter payment, since the first quarter payment was due on April 15, just two months ago and it would seem logical that it would be due every three months. Well, that isn’t exactly the case. More info can be found on the IRS website.

I always complain about paying my taxes, but as my accountant tells me, the alternative is much worse!

2009 Estimated Taxes Due Dates:
Quarter 1 – April 15, 2009
Quarter 2 – June 15, 2009
Quarter 3 – September 15, 2009
Quarter 4 – January 15, 2010