Earlier this morning, Paul Sloan published an article on CNET about the new gTLDs, and he mentioned that Juan Diego Calle, founder of the .CO Registry, “is going after 13 new TLDs through the investment company that backed .co Internet.” I just received a press release from Calle’s STRAAT Investments detailing the company’s newest investment in gTLDs.
STRAAT Investments is applying for 13 domain extensions, and they will also be assisting one other applicant with a 14th TLD which will be revealed publicly tomorrow. The 13 TLDs are:
- .APP
- .BOOK
- .CORP
- .DESIGN
- .GMBH
- .GROUP
- .INC
- .LAW
- .LLC
- .LTD
- .MOVIE
- .TECH
- .WEB
Straat will be leveraging its existing infrastructure and the assets of .CO to efficiently launch their new TLDs, but the .CO team will stay focused on growing the .CO space. Each TLD under management will have its own brand team, although I am quite sure they will also leverage its learnings from the past few years marketing .CO domain names.
One big question is how potentially hundreds of new TLDs will impact .CO, and the company acknowledges that there will be an impact. According to Jose Rasco, Managing Director of STRAAT, “New TLDs will definitely add some competitive pressures to .CO when they are launched. But in the long run, they will help us in transmitting the message to the general public that there is much more to the namespace than .com, that there are credible alternatives as evidenced by our successful launch, and that there is an unmet demand for new products.”
One thing that is apparent is the corporate TLD applications. One reason many .CO are buying .CO domain names is because .CO can stand for “Company.” STRAAT likely has seen this with its clients, and they are applying for TLDs like .LLC, .LTD, .INC, and .GMBH to sell to companies using these various business abbreviations.
ICANN’s “Reveal Day” is scheduled for June 13, 2012. All gTLD applicants and extensions will be announced during a press conference.
STRAAT Press Release follows: