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It Will Be Tough for Google Domains to Compete

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I’ll start by sharing that I love Google and many of the services the company offers. I’ve read several articles about Google Domains, and it’s good to see Google making a play in the domain space. I think Google’s entrance will cause domain registrars to increase their attentiveness to customers, make it easier to use their services, and may lead to more competitive pricing and service upgrades. Essentially, other domain registrars are going to have to up their game, which should benefit customers.

Despite the fact that a major player like Google is entering the domain name registration business, I believe it will be difficult for Google to compete with the top established companies in the space. In the next few years, I believe Google Domains will likely become a top 10 domain registrar, but I think the company is going to run into some challenges that will make it difficult to compete with the world’s largest and best known domain registrars.

Here are some of the issues I see that  may make it difficult for Google Domains to compete with the companies that have major market share:

GoDaddy Job Opening: Vice President of Asia

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GoDaddy’s Paul Nicks posted an interesting job opportunity on LinkedIn that may be of interest to someone who reads this blog. GoDaddy is seeking to hire a company Vice President of Asia. GoDaddy is looking to build a strong market position in Asia, and this hire will be helping to lead the company.

According to the job opening on the GoDaddy careers page, “The Vice President of Asia is on point to build a market-leading position for Go Daddy in Asia and China by delivering compelling end-to-end experiences for small business supported by world-class go to market activities offering SMB solutions and platforms.

It seems pretty clear that GoDaddy is eager to

Phishing Alert: “Special Savings! $1.99 .COM now at GoDaddy!”

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I am beginning to sound redundant here, but there seems to be another phishing email aimed at infiltrating GoDaddy customer accounts. I was forwarded an email from a DomainInvesting.com reader asking me to warn others about a phishing email he received with the subject “Special Savings! $1.99 .COM now at GoDaddy!

The email has a large graphic coupon (which I couldn’t see because Google flagged it as spam), and the link appears to utilize a url shortener to send the recipient to an unknown website. Most likely, the landing page will ask for the visitor’s account name and password under the guise of registering a domain name at a discounted price. If the visitor does not have 2 factor authentication enabled (or other account locks), it could make the domain names in that account vulnerable to theft.

Last week,

New GoDaddy Phishing Email: “Immediate Verification Required”

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I want to share another GoDaddy account phishing email that is playing on the ICANN verification requirements to get people to open the email and possibly click a link to a phishing website. One giveaway is the link to a non-GoDaddy owned website that tries to give people the impression it is associated with the company. The email subject is “Immediate Verification Required” and it may have one of your domain names listed as well.

I won’t mention the website used to avoid giving it publicity, but if you click any links (or paste links into a browser), make sure the website is the one you intend to visit. In addition, the GoDaddy email should have your name or registrant name, and any email requiring action should have a corresponding notification in your account to confirm that it is an outstanding issue.

If you ever have a question about whether or not a domain name is a phishing email, or if you know it is, you can report a phishing email to GoDaddy very easily and they can confirm.

Here is the content of the email:

NamesCon: Spotlight on GoDaddy

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This article is part of a series of interviews and discussions with representatives from NamesCon exhibitors and sponsors. NamesCon 2015 will be held  January 11-14, 2015 at the Tropicana Hotel in Las Vegas, Nevada. Over 800 people are expected to attend this conference, making it the largest domain investment conference of the year.

Today’s NamesCon Spotlight discussions is with Paul Nicks, Senior Director, Aftermarket, at GoDaddy. You are welcome to post comments and questions for Paul in the comment section if you would like.

GoDaddy CMO Named in Top 50 Most Influential by Forbes

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Last week, Forbes’ announced its 2014 list of the 50 Most influential Chief Marketing Officers, and a domain industry CMO is included in this year’s list. Barb Rechterman is the Executive Vice President and Chief Marketing Officer at GoDaddy, and she was ranked by Forbes as the 18th most influential CMO for 2014.

The list includes Chief Marketing Officers from some of the largest and most well known companies in the world. Other CMOs you may recognize on this year’s list include Phil Schiller of Apple (#1), Kevin Krone of Southwest Airlines (#14), Anne Finucane of Bank of America (#20), Ariel Kelman of Amazon (#30), and Lorraine Twohill of Google (#36).

According to Rechterman’s LinkedIn profile, she has been GoDaddy