GoDaddy Auctions is the only domain name auction platform I use on a regular basis that does not show the static bidder nickname for auction participants. In lieu of this, GoDaddy assigns bidders individual Bidder #s in each auction, such as Bidder 1, Bidder 2, Bidder 3…etc. When an auction closes at GoDaddy, bidders can see the static bidder identification numbers of participants.
I have always been under the assumption that the Bidder # is based on the order the person places their bid. For instance, if Bill bids first with a $100 proxy, he would be Bidder 1. If Jane is the second bidder and her bid is $75, she would be outbid by Bill, and she would be Bidder 2. The next person to place a bid would be Bidder 3. If Bill bids again and takes the lead, it would show Bidder 1 as the top bidder. I never put much thought into it, but that is what I have always assumed when looking at the bid order at GoDaddy Auctions.
When I was bidding on the Academic.com auction in July, I noticed something peculiar as the auction was closing. The main auction page had a different leading bidder # than when I opened up the auction bids from the GoDaddy Auctions homepage. It did not really matter all that much to me because I had been outbid, and I have 100% confidence the auction was won fairly.
After the auction concluded, I shared this on Twitter and alerted GoDaddy to what I noticed: