Academy Award-winning actress Emma Stone is the star of the 2026 Squarespace Super Bowl commercial. In the commercial, Emma attempts to register EmmaStone.com and deals with the frustration of finding it already registered.
It’s nice to see another domain name focused Super Bowl commercial from Squarespace. I am sure this will be relatable to many of the people who are watching the Patriots beat the Seahawks on Sunday.
Bodis has long been a pay per click parking service provider. The company allowed domain investor to monetize their domain names with PPC parking links. Google recently shut down its service that placed ads (via PPC partners) on parked domain names. As a result, PPC parking took a major hit. By and large, PPC revenues have been dwindling over the years, so that was pretty much the deathblow.
Atom launched an automated domain name appraisal bot on X with the @AtomAppraise account. People interested in getting an automated appraisal from the platform can reply to this account on X with their domain name:
👋 Hi, I’m AtomAppraise.
AI-powered domain appraisals are coming soon to X âš¡
Tag this account with a domain name to get an appraisal in reply.
I’ll also share hidden gems from expiring auctions and closeouts 👀
Built by @AtomHQ
— AtomAppraise (@AtomAppraise) January 27, 2026
I currently use AI to supplement my daily domain name research. I do all of the work on my own, and I follow that with some manual prompting to help me uncover domain names that are pending delete or coming up for expiry auction that I may have overlooked.
At some point, I suspect I will use tools that are automated. Instead of plugging in the data and adding prompts to find domain names, this will be done by AI and the domain names will be shown to me without any of my own involvement.
There is an article in the NY Post about a high-profile murder case that is coming up for trial in New Jersey. A high-value domain name appears to have been associated with people involved in the matter.
“The Caneiro brothers ran an NJ-based tech company, Square One,” reported the NY Post.
2025 was a pretty good year for domain name sales. Namebio shows nearly $250 million in domain name sales closed last year, and that number will certainly jump when previously unreported domain name sales are publicized or discovered. NameBio took down the ability for me to search 2024 sales, but with just shy of $1 billion in sales over 5 years, it feels like it has been a pretty good year comparatively.
Going into the year, it seemed like we were primed for a sea change of AI-related advancements. I thought there would be improved tools related to domain name search and discovery that could help me find and evaluate domain names to buy. This did not come to fruition for the most part. Perhaps it’s my lack of prompting skills or maybe I just can’t see AI integrations in the tools I have always used, but I don’t think I am much better off with AI tools than I was a year ago.
