Domain Sales

Why Some Companies Won’t Sell a Domain Name

For domain investors and entrepreneurs, it can be frustrating to come across a company that owns a valuable domain name that isn’t being used, but the company won’t consider selling it. It might seem like a missed opportunity for the company to sell an unused valuable asset, but there are reasons behind this.

Here are some of the most common factors that explain why some companies simply won’t sell a domain name regardless of the offer or buyer’s interest:

Slash.com Reportedly Acquired for $1 Million

According to a post on X, the Slash.com domain name was acquired for $1 million. I understand the domain name was acquired with the help of Rob Schutz from Snagged.com:

I was told the domain name was acquired in an all-cash deal. The full payment was already made by the buyer.

Details Behind $1 Million+ Deal for Diversification.com

Paul Rubillo shared some details about a deal he struck for the Diversification.com domain name. When the deal concludes, it will be valued at more than $1 million. Paul shared that the buyer paid some cash and will be paying for the domain name via future payments and revenue share. In addition, Paul also retained some equity in the new business and could capitalize on future sale proceeds.

When sharing the news with me, Paul mentioned that it was a “Rick Schwartz-inspired deal.”

Paul commented on the sale of this domain name via LinkedIn:

Atom to Launch Price Tracking Feature

I don’t use Google Shopping for much beyond the native price tracking tool. If there’s a product I want to buy but think it’s too expensive, I can have Google track the price and be notified if the price changes. Similarly, some websites – like Amazon – have a tool that identifies when a price is lower than it has been previously offered. I think this is helpful when I am shopping for something specific but am not in a hurry to buy it.

Atom.com CEO Darpan Munjal announced that something in that vein is coming soon to Atom, and I think it’s a fantastic idea.

Atom.com Transfer Center Status Meanings

I frequently see people posting screenshots of their domain name sales on Atom. There are different messages overlaid on the images of the logo and sale price. I thought I would share what each means so people understand the status of a sale that is shared publicly. This can help people understand if a domain name was purchased outright or with a payment plan.

There could be additional messages I haven’t seen before or don’t recall seeing, but here’s a list of Atom.com Transfer Center Messages and what I believe they mean:

Escrow.com: 2025 Master of Domains

Escrow.com announced the winners of its 2025 Master of Domains awards. The awards are typically given out during NamesCon, but the conference isn’t being held until November. The Master of Domains award is given to the 10 highest grossing domain brokers measured by the size of the deals they closed via Escrow.com during the prior year.

Andrew Rosener won this year’s award for the seventh consecutive year. He and his brokerage, Media Options, have been on the list for nine consecutive years. This is an impressive achievement.

Notably, if you look at the top domain name sales of the year in DNJournal and NameBio, many of these brokers are under represented. This illustrates just how many undisclosed large domain name deals are closed each year.

Congratulations to these award winners.

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