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Atom.com Early Payoff Option

Elliot Silver
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One of the unique features at Atom.com is the ability to offer an early payoff option to Lease to Own (LTO) buyers. You can offer a discount that amounts to up to 15% of the remaining balance. The buyer can choose to accept the offer and pay this amount to get control of the domain name earlier.

Sellers have one opportunity to offer the early payoff discount to LTO buyers. The seller can choose the dollar amount discount to offer rather than a percentage of the balance. The buyer will then have the opportunity to accept the offer and pay off the balance owed minus to discount or continue to pay the monthly payment as agreed.

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Don’t “Call domain broker”

Elliot Silver
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When a user searches for a domain name at GoDaddy, and it is not listed for sale via its network, the Domain Broker Service offering is shown. To utilize DBS, a customer pays north of $100 and an additional 20% fee if a deal is reached.

If a customer pays to utilize a GoDaddy DBS broker, the broker will connect directly with the prospect to understand the budget and discuss the acquisition. It is during this initial conversation, I believe, the broker understands if the buyer intended to make an offer or if the DBS purchase was in error, believing the domain name could be bought for that amount. Assuming the buyer genuinely wants to use the DBS, the buyer and broker discuss budget and offer before connecting with the domain registrant.

While these discussions do not include the domain registrant, GoDaddy customers do have a dashboard where they can see their domain names that are subject to a DBS lead. DBS.GoDaddy.com will take GoDaddy customers to a dashboard with their DBS purchase inquiries as well as purchase inquiries that were made for their registered domain names.

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First.com and Fancy.com Domain Names Sold

Elliot Silver
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Andrew Miller of Hilco Digital has been publishing a weekly update on LinkedIn for the last three years. In his Random Sunday Thoughts posts, he often shares insights and advice for domain name buyers and sellers. Occasionally, he mentions completed deals that may not have been discovered by others.

This morning on X, Yinan Wang shared that he sold two domain names in deals that were overseen and managed by Andrew Miller. First.com and Fancy.com were both sold for undisclosed sums:

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Spaceship Seeking Beta Testers for Seller Hub

Elliot Silver
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Spaceship is looking for people interested in beta testing its new seller hub. Spaceship Founder (and Namecheap CEO) Richard Kirkendall announced this in a post on X this morning:

Within Rick’s post, you can get a glance at how the back-end of the website looks with a negotiation in progress.

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Zomato Launches Nugget; Acquires Nugget.com

Elliot Silver
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Last week, James Booth announced that he sold the Nugget.com domain name, which was listed for sale via Atom.com. He was unable to share the sale price due to a non-disclosure agreement, but he speculated it was bought by a casino or something similar.

It turns out, Nugget.com was acquired by Zomato, an India-based food delivery platform. The company already launched its offering, and it forwards Nugget.com to a Zomato subdomain – Nugget.Zomato.com. Nugget

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Macro.com Was Acquired for $600k in 2022

Elliot Silver
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In 2023, I noticed a company called Macro had announced a big funding round, and it was using Macro.com for its website. Its brand matching domain name caught my attention, and I learned the company had rebranded after being founded under the Coparse brand:

Last night on LinkedIn, Macro CEO Jacob Beckerman shared some background about the domain name acquisition, including the purchase price.

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