The .CO Registry is celebrating its third anniversary next week, and Sedo published a market report (pdf file) about .CO domain names that I think is very interesting. Some of the figures quoted by Sedo were a bit surprising to me, and I think they may surprise you as well. If you don’t love .CO, there is plenty of other information in Sedo’s market report you’ll probably find interesting.
Whether you’ve invested in .CO domain names, or if you are like me, primarily an observer, I think we can agree that the team at .CO has done an exceptional job of branding itself. Their focus is on marketing to startups, but through their marketing efforts, they’ve also drawn attention to domain names and their importance to brands. I am seeing more .CO domain names used by start up companies, and it’s not a surprise based on the Registry’s outreach and marketing efforts.
Before .CO domain names were sold to the public, the Registry went on something of a publicity blitz within the domain industry. Many people predicted .CO would lead to more cybersquatting and other nefarious activity, and many predicted .CO would be a failure. I have been surprised by the few UDRP complaints against .CO domain name owners, especially given the number of registered domain names. Ultimately, I believe .CO has been good for the domain investment space.
With that said, I want to share some interesting facts that were reported by Sedo this morning:
- More than 1.5 million .CO domain names registered
- Registrants live in over 200 countries
- 10th most frequently traded domain extension on Sedo
- Year to date, the mean average sales price of .CO domains at Sedo is $2,486 (compared to $1,819 in 2010)
- Year to date, the median average sales price of .CO domains at Sedo is $570 (compared to $500 in 2010)
You can read the press release below, download the market report pdf file, and you can also have a look at a blog post written by .CO Registry’s Lori Anne Wardi, who has been involved in the domain investment space for quite some time.
Press Release: