.Sucks is Great for Awareness

I understand why trademark holders and their trade organization are upset about .Sucks domain names. Personally, I think the  concern is a bit overstated  considering people can easily register CompanySucks.info, Company-Sucks.com or CompanyIsHorrible.com without the need for a .Sucks domain name, and they can do that right now.

Long after knowing about .Sucks, ICANN recently asked the United States Federal Trade Commission (FTC) to review  .Sucks and have a look to see if there are any legal issues. This move brought a considerable amount of attention to the .Sucks registry

I think this .Sucks controversy is great for helping to bring awareness to the new gTLD registries. It does  not cast domain investors and people in the domain space in a positive light, but it is certainly an issue that is being discussed quite a bit.

Over the weekend, I spent some time with friends at a couple of parties. Two people who have no involvement in the tech sector asked me what I think of .Sucks. The last time people asked me about domain industry news  was when the Ebola.com domain name was in the news everywhere.

With hundreds of articles written about .Sucks domain names and the .Sucks registry Vox Populi, people are hearing about the new extensions. The articles might not be positive, but I am sure there were quite a few people who learned that they can buy non-standard domain name endings. The articles may have had somewhat of an alarmist tone to them given the topic, but I think it’s probably the first time since .XXX was introduced that there has been this much press about domain name extensions.

Frankly, I think the articles aren’t good for people who operate in the domain space, but for those who have a stake in the new extensions, I think the awareness is beneficial.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn
  1. Most of the general public perceives Domainers in a negative light already so what does it matter?

    As for .sucks, this is actually the most promising GTLD to date IMO, I expect to see a record number of defensive registrations, every company under the sun that knows of it will grab it, especially domainers, bloggers and a particular domain forum that actually DOES SUCK.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Get Expiry Reports to Keep Sales Platforms Updated

1
For many years, I kept my portfolio at around 500 domain names. It was easy to manage those domain names on the sales platforms...

Confusion = Clicks = Confused

0
Domain investors loved earning PPC revenue from direct navigation traffic. It should be no surprise that many inquiries that stall or are confused are because...

Following $50k Sale, Surge.xyz Live

0
Swetha Yenugula recently reported the $50,000 sale of Surge.xyz. In her post about the sale, Swetha shared a screenshot of the Escrow.com closing statement,...

Video: Why Nick Huber Paid $400k for Somewhere.com

0
Nearly a year and a half ago, I wrote about the $400,000 acquisition of Somewhere.com, which was one of the largest one word .com...

Opt-In or Opt-Out for Atom.com Black Friday Sale

1
Atom.com is holding its Black Friday sale beginning on November 28th. The deep sale prices may be good for buyers, but they may not...