According to a report in the New York Times, Penthouse Media Group just invested $500 million into Various, Inc., operator of 25 social networking sites, including Adult Friend Finder and its related Friend Finder Network websites. Combined, Various’ companies have a reported member base of more than 260 million consumers, with about 1.2 million paying consumers.
The purchase shows how bullish a company like Penthouse is in the Internet marketing channel. As the Internet continues to mature, magazine and newspaper publishers have struggled to maintain viewership, and they’ve had to put out a strong web product to keep their customers satisfied. It will be interesting to see how Penthouse and the FFN leverage each other’s assets and industry knowledge to create a stronger company. Â It will also be interesting to see if they work under one company name or if they maintain their own brand identities.
At the recent TRAFFIC auction the FFN network paid $1.8 million for Seniors.com.
some1 said that is the 100.000% buy-out ,
so ,
sorry , is that buy-out or ……… ??
ThANKye 2w