Namecheap is a domain registrar that has a considerable following with enthusiastic client supporters. As Domain Incite reported this morning, Namecheap is also “in the top 10 largest registrars in terms of domains under management, judging by data in regulatory documents filed by eNom parent Rightside.” Namecheap just announced a major website redesign along with an updated logo.
The company sent out an email to clients and press this morning announcing some of the changes, most of which appear to be focused on the design to help make it easier to find and purchase products and services. The website’s responsive design self-optimizes for the user depending on his or her browser type and size. For me, the website is loading very fast, although I can’t really compare it to the previous iteration of the Namecheap website.
According to the company, “It will be easier to purchase services from Namecheap, from domain names, to web hosting programs, to SSL certificates, and more. The process should be faster as well as code has been optimized for an expedited experience.”
I really like the logo change and color scheme. Previously, the Namecheap logo had a yellowish green icon and black logotype. The new logo is a two-toned orange, and the logotype has changed just a bit. Namecheap is now all lowercase and is in a grey font. The company didn’t add the .com to the logo before, and that has carried over to the new logo.
The full press release announcing the update is below. Congratulations to the Namecheap team on this relaunch.
Domain name registrar and web host Namecheap has launched a new redesign for 2014.
http://www.namecheap.com [Web host and domain name registrar] Namecheap.com has unveiled its newest redesign, focusing on the latest in design achievements while also sporting a friendly and intuitive interface that is responsive and thus accessible from all types of devices.
“The Internet is all about the people who comprise it. The Internet is used by people to tell stories, reach their goals, and execute their ideas,” Richard Kirkendall, CEO of Namecheap said. “Namecheap is here to help, reworking our design to best fit this purpose and to respond to the users’ goals and challenges.”
It will be easier to purchase services from Namecheap, from domain names, to web hosting programs, to SSL certificates, and more. The process should be faster as well as code has been optimized for an expedited experience.
About Namecheap
Namecheap is a Los Angeles-based ICANN-accredited domain registrar founded in 2000 by CEO Richard Kirkendall. With over 1,000,000 clients and millions of domain under management, Namecheap is one of the top domain registrars and web hosting providers in the world. Find out more by visiting us at http://www.namecheap.com.
I used NameCheap in the distant past and have no domains with them currently, nor any complaints for that matter.
That being said, the redesign is mediocre and uninspiring. The logo reminds me of a twisted band-aid, specifically due to the colors chosen.
Domain (re)branding requires a more focused approach to what the brand’s goals are.
What is Namecheap trying to do?
The home page does not make me think of Domain Names nor do I immediately connect it to being a domain registrar. No call to action and it sure leaves one hanging.
Yup, a twisted band-aid! Great discription, Arco.
I think Escalate Hosting does a better job than Namespace does. Especially for the price too and their special offers
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