Huckleberry Insurance Acquires Huckleberry.com

A couple of months ago, the owner of Huckleberry.com reached out to me because he decided to sell the domain name. I had previously submitted an offer, and he was asking people who had inquired in the past to make a best offer. As the owner of Lilac.com, Guava.com, and Honeydew.com, I know that plant and fruit domain names get a lot of interest, and I submitted an offer.

Unfortunately for me, my offer was not sufficient, and I was unable to acquire the domain name.

Knowing the seller had fielded serious offers and planned to sell Huckleberry.com, I visited the domain name to see who bought it. My web browser showed a “privacy error” and would not let me proceed to the website. There seems to be an issue with the SSL certificate. I investigated further, and the issue that caused the error allowed me to see who bought the domain name.

The SSL certificate is in the name of Huckleberry Insurance Services, LLC. The certificate matches the company’s primary domain name, Huckleberry.CO. I believe that since the SSL is being used for Huckleberry.COM as well, my web browser is warning me that it could be unsafe.

Huckleberry Insurance is known simply as Huckleberry. According to CrunchBase, the company has raised $4 million in funding.

I reached out to Huckleberry Insurance asking for a comment about the acquisition, but I did not hear back. I also reached out to the former registrant to see if he would comment, but he opted to not provide a comment. Because my negotiation with the former registrant was private and I presume there is an expectation of privacy, I will refrain from sharing details or speculating about the purchase price.

I don’t know if Huckleberry will move to the .com domain name or use it as a forwarder, but I think it was smart for Huckleberry to buy Huckleberry.com. They could have ended up having to pay more had a domain investor acquired the name for investment purposes, or they may have never had the opportunity had another buyer emerged then or in the future.

UpdateIt looks like the company decided to use the .com domain name for its website. Huckleberry.CO now forwards to Huckleberry.com.

Elliot Silver
Elliot Silver
About The Author: Elliot Silver is an Internet entrepreneur and publisher of DomainInvesting.com. Elliot is also the founder and President of Top Notch Domains, LLC, a company that has closed eight figures in deals. Please read the DomainInvesting.com Terms of Use page for additional information about the publisher, website comment policy, disclosures, and conflicts of interest. Reach out to Elliot: Twitter | Facebook | LinkedIn

3 COMMENTS

  1. Smart move. Lots of upgrades on a corporate level in the last weeks.
    All about owning your OWN brand, not some shady FB page and let Zuck charge you big bucks for every time you want to reach your followers. LOL. Looks like marketers finally did the math.

  2. It looks like the company decided to use the .com domain name for its website. Huckleberry.CO now forwards to Huckleberry.com.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Recent Posts

Have a Real Presence Online When Selling Domain Names

0
When it comes to selling domain names via outbound marketing, credibility is very important. If a prospective buyer receives an unsolicited and unexpected email...

2021 vs 2025 – % of .coms in my Portfolio

1
I don't closely track the percentage of domain extensions in my portfolio. I could have 75% .com or I could have 99% .com domain...

Nominations Open for 2026 ICA Awards

0
The Internet Commerce Association (ICA) is now accepting nominations for two domain investing community awards. Domain investors may now submit their nominations for the...

Bodis Gives Performance Update After Google Parked Domain Opt-Out

3
Bodis sent an update to customers yesterday about recent performance impacts related to pay per click parking revenue. The company attributed the decline to...

Glad This Sale Wasn’t an LTO

0
Sometimes, the most obvious use for a particular domain name is in a manner that would either be offensive, controversial, or negative. This will...