GoDaddy has acquired another domain name portfolio, which will be added to the company’s NameFind portfolio. Jamie Zoch first reported the acquisition in a tweet this morning:
It certainly looks like GoDaddy, via it’s NameFind division has acquired another domain portfolio. Pearl Advertising/Cayman Web/Quality Hosting/Internet Brands/ TD Domain Names are names I’m seeing in prior whois https://t.co/9aES3t3vce
— Jamie Zoch (@DotWeekly) January 12, 2021
GoDaddy SVP and Aftermarket GM Paul Nicks confirmed that the company made the acquisition in an email to me. “I can confirm, we acquired another portfolio and are excited to price the domains and bring them to market,” he told me.
Unfortunately, the seller, size, and scope of the acquisition are not being revealed by GoDaddy. I believe the acquisition will be reported in a subsequent GoDaddy SEC filing, but GoDaddy typically lumps their acquisitions into one line item so the important details will likely remain private.
The acquisition does show that GoDaddy is still looking to acquire valuable domain name portfolios if the metrics work for the company.
How much? $$$$$