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Google: “Our Algorithms Have Gotten Pretty Good at Recognizing Similar Content”

Elliot Silver
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25

There was an interesting new blog post on the Google Webmaster Tools blog yesterday discussing the issue of duplicate content and how Google doesn’t really look fondly upon websites that have the same information as other websites because of a poor user experience.

I hate taking large quotes from an article, but I think it’s important to know. Read the full post to get more information, but according to the blog post,

“Some less creative webmasters, or those short on time but with substantial resources on their hands, might be tempted to create a multitude of similar sites without necessarily adding unique information to any of these. From a user’s perspective, these sorts of repetitive sites can constitute a poor user experience when visible in search results. Luckily, over time our algorithms have gotten pretty good at recognizing similar content so as to serve users with a diverse range of information. We don’t recommend creating similar sites like that; it’s not a good use of your time and resources.”

This isn’t really new information, and it’s not surprising, but it’s something that domain owners need to take into consideration when developing their domain names. A lot of people have been asking about the issue of duplicate content lately, so this is certainly a good read.

Test and Learn

Elliot Silver
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23

When it comes to various types of website development, my philosophy has always been to test as much as possibly, learn from these tests, and move forward with successful tests or kill failing tests. I’ve been pretty open about my testing here on my blog, and I hope the lessons I’ve been learning and sharing have been helpful.

One test I’ve been running is with Epik on one domain name – BumperProtectors.com. I announced this test a couple of months ago, and I’ve been watching as traffic has slowly grown from almost nothing to over 300 visits/month. In total, 53% of its traffic in the last 30 days was from search, 34% from direct navigation, and the rest was from referrals such as my blog and other various sites. I think the site generated a couple (maybe a few) dollars a week, although I haven’t really checked much nor do I know if that is pre or post revenue share.

Yesterday, I learned that there were some de-indexing issues with sites on the Epik network, and sure enough, BumperProtectors.com looks to me like it was de-indexed from Google. Even if you type BumperProtectors.com into Google, I get no results.  Consequently, search traffic from the last couple of days has been 0.

I understand that Rob Monster from Epik will be addressing the issue today, and Andrew said the announcement will be that my site will be upgraded to an ecommerce store for free.

I am not entirely sure I am going to accept this offer. Should I do so and then submit a reconsideration request to Google, I am taking a big chance that they like the new site enough to re-index it. If they don’t approve and/or they approve a second time but later disapprove for whatever reason, I could have a nice domain name de-indexed twice, which certainly wouldn’t bode well for this exact match product domain name’s future. It’s one thing if I am working with Bumper-Protectors.mobi or some crap like that, but in NYC, selling bumper protectors is a big business.

I look forward to hearing what Rob has to say, but I haven’t decided whether to keep the domain name at Epik.

Block Someone From Stealing Content

Elliot Silver
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22

Nothing agitates me more than when I see another website stealing my content. Well, maybe seeing unicorns killed for tasty unicorn burgers, but that’s about it.

It especially infuriates me when I do a Google search using keywords from my article and the other website is listed either above or below mine. You’d think that Google would be smart enough to know that the other website is a rip off of mine, but sometimes that doesn’t happen.

This is probably a no-brainer for those of you who are smart with web development and/or hosting, but for an amateur like myself, I just figured out how to block another website from stealing my content.

I use a DNS Look up tool and enter the website that’s stealing my content. I get that website’s IP addresses and take them to my  hosting cpanel. Under the security section, I visit the IP Deny Manager or IP Block Manager (or something similar), and I add the DNS of the offending website. Voila… my copied articles and content disappears.

Now they could change the DNS, but that wouldn’t be a fun game of cat and mouse for them. They probably spend their time sucking the life out of plenty of other websites and wouldn’t even notice you blocked them.

Anyway, it’s my way of getting a bit even.  If all that fails, you can send them and/or Google a DMCA takedown notice, but this is easier.

Adios, content pirate.

Vaultpress: Great WordPress Backup Plugin

Elliot Silver
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1

For the past month or so, I’ve been using a great new WordPress back up plugin called Vaultpress. The creator of the plugin is Automattic, the company that also owns WordPress, so you know they know what they’re doing.

I signed up a few months ago, and since the company is still in Beta, they’ve been slowly awarding “Golden Tickets” that can be redeemed for the ability to install and use the plugin. The cost of the backup is $15/month, which is more expensive than the Amazon Storage I’ve been using, but I am told Vaultpress makes it much more simple to install a back-up in the event of a database problem.

If you operate a WordPress website where data loss or complete data  wipeout  would seriously hinder your business, you should consider Vaultpress. For a few of my sites, having a back up is critical, and I trust Vaultpress with my data backups. I recommend you apply for an account and decide later if/when you are given the Golden Ticket.

Advice on Mini Site Development

Elliot Silver
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18

Yesterday, I wrote a couple of articles giving updates on my mini sites that were built by Wanna Develop and Big Ticket Domains a year ago. Over the last year, I’ve worked with a few mini site development providers and built my own mini sites, and I want to share some tips and advice based on my experience.

– Mini sites may not make a lot of money, but they can be good traffic producers

–  A mini site can help get a domain name get ranked in the search engines, which is beneficial to a potential buyer (or the current owner) looking to avoid the typical sandboxing that comes with newly developed websites once the mini site is turned into a comprehensive website.

– With the traffic some can bring in, lead generation might be a higher paying option than Adsense.

– If you can learn enough coding to enable yourself to work with a WordPress or static html template and use it for various sites, you will save money on many templates (if you have the time). You can use services like TextBroker.com or eLance to find good writers, and sites like Flickr can be a source of free-to-use images.

– If you don’t have the time (or desire) it may be worth your effort to build some of these mini sites on names you haven’t successfully monetized with PPC and/or you don’t have the time/desire/funding to build a big site/

– There are several companies out there that can build you similar mini sites. If you don’t want to do it on your own, test the various services and choose a provider that meets your needs (price, time, personality…etc).

This year, I haven’t done much more with mini sites (aside from a  Epik  site on BumperProtectors.com). I think this is more a result of buying higher value domain names that are quickly selling than buying the less expensive names I invested in during last year’s tougher times. I am sitting on less new inventory this year than I was before, and I have been focusing on growing my revenue-generating websites.

Update on Another Mini Site: CabCompanies.com

Elliot Silver
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11

While providing mini site updates, I figured I would provide an update on CabCompanies.com, another mini site I launched last year.  I bought CabCompanies.com on Snapnames in August of last year, and I used the services of Kevin Leto from Big Ticket Domains to build a database driven “mini site” with cab companies listed from around the US.

I believe I paid around $65 for the domain name, and I paid an additional $250 for the website, which includes the graphics, data, and the Adsense placement. Kevin has also been good about adding listings when companies have contacted me during the past year asking for a listing.

From October 12, 2009 to today:
Total Traffic: 2,853 visitors
Average Monthly Traffic: 238 visitors

Approximate revenue: Between $100 – $150 in revenue. It has also earned a bit more revenue from paid listings I added.

I think this is a great success for a couple primary reasons.

First, it’s earned somewhere in the ballpark of a 50% return on the development costs in a year. I believe I got a good deal on the domain name, but it wouldn’t have made much (if anything) as a parked domain name this year. The revenue isn’t much in the scheme of things, but if it can make $100 with no effort, it can certainly earn much more with added content and promotion.

Second, it’s set me up to where I could legitimately sell listings like I do on DogWalker.com, since traffic has been good without any publicity, link building, or other traffic driving tactics. If I was inclined to do more work, I could begin to offer upgraded listings with coupons, website links, email addresses…etc. Right now, I am not inclined to take on additional work.

I could also probably change tactics and sell leads instead of doing a database listing site – or I could add a lead gen form to each page and sell leads in an automated fashion.

One of my friends and colleagues runs a successful airport car service referral website, and he’s going to be the first person I email about this. Perhaps he’d be interested in buying the site to better monetize it since he’s already got the infrastructure in place.

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