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Parked.com Provides Bing / Yahoo Migration Updates

Elliot Silver
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3

I just received an email update from Parked.com regarding the Yahoo and Bing merger, and the change over from the Yahoo feed to the Bing feed for Parked customers.  I would imagine this update also goes for WhyPark customers as well.

Here’s the email update:

As many of you may be aware, the migration from Yahoo to Bing.com/Microsoft is already underway and will be completed within the next few days.   All traffic that is currently sent to Yahoo in the US and Canada will be migrated from Yahoo to Bing.   Since these changes are being implemented in phases, we wanted to keep you informed of the process by providing specific dates of each phase to make the transition as seamless as possible.

Currently in the initial phase, 20% of all traffic we receive is sent to Bing. On Thursday, October 21, 2010 at 10am PST, Yahoo is scheduled to migrate up to 50% of the traffic to Bing.   Then in the final phase on Monday, October 25, 2010 at 10am PST, Yahoo will be migrating all of the remaining traffic to Bing.   So far the migration has been going very well and we’re seeing some nice increases in overall revenue across the board.

Parked.com has always utilized the PST time zone in regards to our reporting, because our primary ad provider, Yahoo, has always used PST.   Bing however, uses UTC as their time zone. As a result, we have decided to change the time zone of our reports to match those of Bing to ease the transition now and going forward.   This means that today we will be changing everything to use UTC which will result in 7 fewer hours in the reporting day.

While the overall migration is going very well, there have been some delays in receiving stats from Bing.   The stats for October 8th and October 15th were received after the payments were finalized for the 22nd payout date.   Instead of causing any disruption to the normal payout schedule, we have updated your account and added a credit on the next payment which will be on November 7th.   If you generated any revenue with Bing on these particular days, you will be receiving an email from us indicating how much additional revenue was added to your account.

There are additional changes that are currently occurring as a result of the migration including how keywords are used, changes in countries/markets, and traffic quality scores.   For more information on these and any other changes, please check our forum which is updated with the latest information as it becomes available. The forum is located at BLAH” class=”delete_me_please

If you have any concerns please don’t hesitate to contact your account manager with any questions or simply post them on the forum.

Thank You

Elliot Silver
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33

I am headed back to New York in a few minutes, but I would like to thank you for choosing my blog as the best domain blog at this year’s Traffic awards. It’s an honor to receive the award since it was voted on by my peers, and especially because of the other great blogs that were also nominated.

The Traffic show was a success with somewhere around 3-400 people in attendance. I will try to provide more of a recap later.

I really appreciate your voting for me and thank you for the honor.

Server Migration Finished – Thanks

Elliot Silver
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0

I just wanted to give a short update on the server migration. I changed hosting last night after a couple of years. The site has grown quite a bit since I first started, and it was using a whole lot of bandwidth. I am now using Liquid Web, which has been reliable for me on my other websites, and their 24/7 technical support is unbeatable.

I want to thank Kevin Leto (Big Ticket Domains) for his help in migrating the blog. He did the heavy lifting in making sure that all of the articles and comments were successfully moved to the new site.

I also want to thank Michael Sumner for his support with a couple of minor issues that I noticed. Michael is a WP expert and has been helpful on a few of my projects that needed coding and programming expertise.

The site may still be propagating for several more hours, so if you notice something funky or a comment doesn’t post, that’s probably it. The Retweet button is still attempting to read the old server, which is why old posts are able to be retweeted but newer posts aren’t yet. This should be resolved soon.

As always, thanks for stopping by.

Server Migration

Elliot Silver
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7

I am currently in the process of migrating my server to a new hosting company. If you post comments on articles, they may not post.

Please try to post a comment here and let me know if you have any trouble.   Also, if you can note whether the footer says “LW Server” or not, that would be helpful. If it doesn’t say LW, it’s a propagation issue.

If you don’t see your comment for the time being, it’s likely a propagation issue and your comment is being directed to the old server.

THANKS FOR YOUR HELP!

Good Direct Marketing Email from Network Solutions as Part of DDN

Elliot Silver
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7

As I quickly scanned my email, I saw something from Network Solutions that caught my eye. The subject was “HORSESTABLE.ORG is Available – Register it Now!” Since I own HorseStable.com (I sold HorseSupply.com earlier this year), I thought it would be smart to register the .org, to give a potential buyer some added value.

Since I don’t generally register domain names at NetSol, I emailed my Godaddy representative and asked him to buy this domain name on my behalf. He replied that the domain name has been registered for a while to Protopixel Pty Ltd, one of Dark Blue Sea’s entities.

I looked back at the email I received and I noticed that it was imploring me to buy this premium domain name in the aftermarket, which I believe is part of the Domain Distribution Network. I’ve seen plenty of upsell efforts at registrars like Godaddy working with the DDN, but this is the first time I was emailed directly instead of a point of sale attempt.

Although I felt the subject was a bit misleading with them suggesting I “register” it now, it’s still a smart direct marketing tactic. Had I been an end user client (most of their clients are), I may have opted to buy it.

This is a great example of a well-targeted direct marketing effort.

Hump Day Light Humor

Elliot Silver
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2

When I was in graduate school earning a degree in Direct Marketing, my thought about an ideal first job was to work for Lester Wunderman, the person considered the father of direct marketing (he didn’t go by “Direct Marketing King” although he could have). As it worked out, when I graduated in 2004, I was hired as a Project Manager (and then later promoted to New Business Associate) at Wunderman, the company founded by Lester Wunderman and a part of Y&R Brands.

I was going through some old emails yesterday and I found the email I sent to colleagues announcing that I was leaving the company to start a new position at AIG. I thought I would share it here because I think it’s somewhat humorous.

Hi Everyone,

As many of you know, today is my last day at Wunderman.   My life-long dream of becoming a professional basketball player has finally come true.   After years of practice, I have officially been signed by the New York Knickerbockers of the MBA – not the National Basketball Association, but the MBA – (Midget Basketball Association).   For those of you who are unaware, we play Tuesdays and Thursdays at Madison Square – the Park, not the Garden.   I know that the life of a professional athlete is one filled with money, alcohol and groupies, but I certainly will not forget all of you.

All kidding aside, I wanted to take a moment to tell you all how much I have enjoyed working with you.   I have learned so much from all of you, and am lucky to have had the opportunity to work with you….

Working at Wunderman was a great experience for me, and it allowed me to work on the agency side of the advertising business, which was helpful in my next job. Some days I actually miss working for a fun company like Wunderman, but the advantages of self-employment certainly are great!

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