In one of the largest publicly reported domain name sales of 2025 so far, Andrew Rosener reported that he sold ABTC.com for $699,999. Andrew shared this sale on the most recent episode of Domain Sherpa, which I have embedded above (discussion starts around the 17 minute mark).
Although Andrew Rosener is a domain broker and CEO of Media Options, the domain name was acquired via Afternic. The BIN price had been $749,000.
I have a bit more than 100 domain names listed for sale on Atom.com, and a handful are listed on its Ultra Premium Marketplace (UPM). This afternoon, I received an email from Atom informing me that “Domain Talk” was added to Tangy.com, which is one of my UPM-listed domain names.
According to the email I received, Domain Talk is “a quick, spoken take on what makes the name great.” The Domain Talk graphic and play button are located below the fold on the landing page. I presume the Domain Talk feature is different for each domain name, but I only have it on one of my domain names so far.
The second 7 figure publicly reported domain name sale of 2025 was shared by Sedo in a post on X this morning. GX.com was sold on the platform for $1,200,000 USD in a “Buy Now” deal. Because embedding X posts seems to be broken at the moment, a screenshot of the post is below:
Once this sale is recorded by DNJournal and NameBio, it will become the second largest sale of the year following the $2.2 million sale of Commerce.com. This sale matches Teleperformance’s $1.2 million acquisition of TP.com, which was reported last year. It will rank in the top 5 publicly reported two letter .com (LL.com) domain name sales in the last 5 years.
Notably, Sedo reported the sale of Double.com for $980,000.
GX.com has been registered under Whois privacy at GoDaddy – and it is still registered under Whois privacy at GoDaddy. The buyer and seller are not publicly known as of yet. There’s a pretty blank “index” page on the GX.com lander, so perhaps we will soon know how it is going to be used.
One of the unique features at Atom.com is the ability to offer an early payoff option to Lease to Own (LTO) buyers. You can offer a discount that amounts to up to 15% of the remaining balance. The buyer can choose to accept the offer and pay this amount to get control of the domain name earlier.
Sellers have one opportunity to offer the early payoff discount to LTO buyers. The seller can choose the dollar amount discount to offer rather than a percentage of the balance. The buyer will then have the opportunity to accept the offer and pay off the balance owed minus to discount or continue to pay the monthly payment as agreed.
When a user searches for a domain name at GoDaddy, and it is not listed for sale via its network, the Domain Broker Service offering is shown. To utilize DBS, a customer pays north of $100 and an additional 20% fee if a deal is reached.
If a customer pays to utilize a GoDaddy DBS broker, the broker will connect directly with the prospect to understand the budget and discuss the acquisition. It is during this initial conversation, I believe, the broker understands if the buyer intended to make an offer or if the DBS purchase was in error, believing the domain name could be bought for that amount. Assuming the buyer genuinely wants to use the DBS, the buyer and broker discuss budget and offer before connecting with the domain registrant.
While these discussions do not include the domain registrant, GoDaddy customers do have a dashboard where they can see their domain names that are subject to a DBS lead. DBS.GoDaddy.com will take GoDaddy customers to a dashboard with their DBS purchase inquiries as well as purchase inquiries that were made for their registered domain names.
Andrew Miller of Hilco Digital has been publishing a weekly update on LinkedIn for the last three years. In his Random Sunday Thoughts posts, he often shares insights and advice for domain name buyers and sellers. Occasionally, he mentions completed deals that may not have been discovered by others.
This morning on X, Yinan Wang shared that he sold two domain names in deals that were overseen and managed by Andrew Miller. First.com and Fancy.com were both sold for undisclosed sums:
